Granola Brand: Colors, Fonts, Logo & Visual Identity
Granola Brand Identity
A complete profile of Granola's visual system — colors, typography, components, and personality — extracted from https://www.granola.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#536471
Accent
#5B6F00
Body Font
Roboto
Heading
Roboto
Color Palette
Brand palette extracted from https://www.granola.ai/.
primary
#536471
rgb(83, 100, 113)
secondary
#006FD6
rgb(0, 111, 214)
accent
#5B6F00
rgb(91, 111, 0)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0E0F0C
rgb(14, 15, 12)
link
#E5EACD
rgb(229, 234, 205)
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
Roboto Google Fonts →
heading
Roboto
Roboto Google Fonts →
__quadrant_2f05b1, __quadrant_Fallback_2f05b1
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Granola's actual button styles.
Button Primary
buttonPrimary
background#5B6F00textColor#FFFFFFborderRadius33554400pxshadownone
Button Secondary
buttonSecondary
background#E5EACDtextColor#0E0F0CborderRadius33554400pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: professionals attending meetings
Granola Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: granola.ai
Source: granola.ai
Image: granola.ai
Source: granola.ai
Image: granola.ai
Source: granola.ai
Image: granola.ai
Source: granola.ai
Image: granola.ai
Source: granola.ai
Image: granola.ai
Source: granola.ai
Frequently Asked Questions
What is Granola's primary brand color?
Granola's primary brand color is #536471. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Granola use?
Granola uses #5B6F00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Granola use?
Granola uses Roboto as the primary typeface across body and headings.
Does Granola use a light or dark theme?
Granola's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Granola's logo?
Granola's logo is available directly on their site (https://www.granola.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.granola.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Granola.
Methodology
Brand data on this page was extracted from https://www.granola.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Granola.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/granola.json GET /branding/granola/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Roboto",\
"role": "body"\
},\
{\
"family": "Segoe UI",\
"role": "body"\
},\
{\
"family": "Helvetica",\
"role": "body"\
},\
{\
"family": "Arial",\
"role": "body"\
}\
],
"colors": {
"primary": "#536471",
"secondary": "#006FD6",
"accent": "#5B6F00",
"background": "#FFFFFF",
"textPrimary": "#0E0F0C",
"link": "#E5EACD"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Roboto"
},
"fontStacks": {
"heading": [\
"__quadrant_2f05b1",\
"__quadrant_Fallback_2f05b1"\
],
"body": [\
"__melange_3929d6",\
"__melange_Fallback_3929d6"\
],
"paragraph": [\
"__melange_3929d6",\
"__melange_Fallback_3929d6"\
]
},
"fontSizes": {
"h1": "68px",
"h2": "24px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#5B6F00",
"textColor": "#FFFFFF",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E5EACD",
"textColor": "#0E0F0C",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
}
},
"images": {
"logo": 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},
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},
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"confidence": 0.85
}
},
"buttonClassification": {
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}
}
}
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