Mixpanel Brand Identity

A complete profile of Mixpanel's visual system — colors, typography, components, and personality — extracted from http://mixpanel.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://mixpanel.com.

• Primary: #150040
  • rgb(21, 0, 64)
• Secondary: #334155
  • rgb(51, 65, 85)
• Accent: #1F2023
  • rgb(31, 32, 35)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• Text Primary: #0000EE
  • rgb(0, 0, 238)
• Link: #0000EE
  • rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

• Primary: Source Sans Pro
  Google Fonts →
• Heading: Garnett Medium
  Google Fonts →

UI Components

Live previews rendered using Mixpanel's actual button styles.

• Button Primary

  • Background: #1F2023
  • Text Color: #0000EE
  • Border Radius: 100px
  • Shadow: none

• Button Secondary

  • Background: #EDEDED
  • Text Color: #000000
  • Border Radius: 100px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: product teams and analytics professionals

Mixpanel Brand in the Wild

Image: framerusercontent.com

Image: images.tightknit.ai

Image: framerusercontent.com

Image: mixpanel.com

Image: thesignalprod.wpenginepowered.com

Frequently Asked Questions

What is Mixpanel's primary brand color?
Mixpanel's primary brand color is #150040. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mixpanel use?
Mixpanel uses #1F2023 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mixpanel use?
Mixpanel uses Source Sans Pro for body text and Garnett Medium for headings. Fonts were detected on http://mixpanel.com as part of their live design system.

Does Mixpanel use a light or dark theme?
Mixpanel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Mixpanel's logo?
Mixpanel's logo is available directly on their site (http://mixpanel.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://mixpanel.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mixpanel.

Methodology

Brand data on this page was extracted from http://mixpanel.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Garnett Medium",
      "role": "heading"
    },
    {
      "family": "Source Sans Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#150040",
    "secondary": "#334155",
    "accent": "#1F2023",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  }
}