Miro Brand: Colors, Fonts, Logo & Visual Identity

Miro Brand Identity

A complete profile of Miro's visual system — colors, typography, components, and personality — extracted from miro.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from miro.com.

Typography

Each font links to its Google Fonts page where available.

UI Components

Live previews rendered using Miro's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Frequently Asked Questions

What is Miro's primary brand color?
Miro's primary brand color is #3859FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Miro use?
Miro uses Roobert PRO for body text and Roobert PRO Medium for headings. Fonts were detected on miro.com as part of their live design system.

Does Miro use a light or dark theme?
Miro's primary site uses a light color scheme, with a background of #F0F0F0.

Where can I find Miro's logo?
Miro's logo is available directly on their site (miro.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from miro.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Miro.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert PRO Medium",
      "role": "heading"
    },
    {
      "family": "Roobert PRO",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3859FF",
    "secondary": "#FF9999",
    "accent": "#3859FF",
    "background": "#F0F0F0",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert PRO",
      "heading": "Roobert PRO Medium"
    },
    "fontStacks": {
      "heading": [
        "Roobert PRO Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1C1C1E",
      "borderColor": "#E9EAEF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3859FF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(122, 144, 254) 0px 1px 1px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1C1C1E",
      "borderColor": "#C7CAD5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22109px%22%20height%3D%2240px%22%20viewBox%3D%220%200%20876%20320%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M663.38%20163.15V233.918H692.37V167.489C692.37%20137.903%20732.643%20137.855%20732.643%20137.855V109.063C732.643%20109.063%20721.383%20109.564%20712.486%20111.566C687.258%20117.24%20663.38%20129.685%20663.38%20163.15Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M444.846%20107.632C456.139%20107.632%20470.25%20114.021%20477.932%20125.259C485.887%20115.039%20498.968%20108.141%20515.131%20107.879C535.663%20107.616%20561.051%20120.395%20561.051%20158.723V233.83H532.054V158.723C532.054%20145.945%20522.814%20136.758%20508.982%20136.758C495.15%20136.758%20485.902%20145.945%20485.902%20158.723V233.83H456.913V158.723C456.913%20145.945%20447.681%20136.758%20433.834%20136.758C419.986%20136.758%20410.491%20145.945%20410.491%20158.723V233.83H380V111.439H410.491V123.733C418.708%20113.775%20430.751%20107.632%20444.862%20107.632H444.846Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M627.716%20112.997V233.919H598.231V112.997H627.716Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M612.97%2093.7575C622.06%2093.7575%20629.43%2086.4245%20629.43%2077.3787C629.43%2068.333%20622.06%2061%20612.97%2061C603.88%2061%20596.511%2068.333%20596.511%2077.3787C596.511%2086.4245%20603.88%2093.7575%20612.97%2093.7575Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M811.369%20107.37C775.672%20107.37%20746.738%20136.162%20746.738%20171.685C746.738%20207.208%20775.672%20236%20811.369%20236C847.067%20236%20876%20207.208%20876%20171.685C876%20136.162%20847.067%20107.37%20811.369%20107.37ZM811.369%20207.081C791.165%20207.081%20774.777%20190.782%20774.777%20170.668C774.777%20150.554%20791.157%20134.255%20811.369%20134.255C831.582%20134.255%20847.961%20150.554%20847.961%20170.668C847.961%20190.782%20831.582%20207.081%20811.369%20207.081Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2080C0%2035.8172%2035.8172%200%2080%200H240C284.183%200%20320%2035.8172%20320%2080V240C320%20284.183%20284.183%20320%20240%20320H80C35.8172%20320%200%20284.183%200%20240V80Z%22%20class%3D%22tw%3Afill-miro-yellow%22%20style%3D%22fill%3A%20rgb(253%2C%20224%2C%2080)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M212.744%2061H183.695L207.902%20103.532L154.646%2061H125.598L152.226%20112.985L96.5488%2061H67.5L96.5488%20127.171L67.5%20259.5H96.5488L152.226%20117.718L125.598%20259.5H154.646L207.902%20108.265L183.695%20259.5H212.744L266%2094.0793L212.744%2061Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E"
    ,
    "favicon": "https://framerusercontent.com/images/6FBG66PBxjV2QFaDfIdUi5mi9A.png",
    "ogImage": "https://framerusercontent.com/assets/Bab0War93Jeq5MpDPwqKFiyI.png",
    "logoHref": "https://miro.com/index?ref=startups.gallery"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}