Retool Brand Identity

A complete profile of Retool's visual system — colors, typography, components, and personality — extracted from https://retool.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://retool.com.

• primary: #518DD2
• secondary: #C8BFB5
• accent: #E9EBDF
• background: #151515
• textPrimary: #151515
• link: #C72844

Typography

Each font links to its Google Fonts page where available.

• primary: pxGroteskFont
• heading: pxGroteskFont

Visual Assets

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UI Components

Live previews rendered using Retool's actual button styles.

Button Primary

• background: #E9EBDF
• textColor: #151515
• borderRadius: 9999px
• shadow: none

Button Secondary

• background: #242424
• textColor: #E9EBDF
• borderColor: #8B867F
• borderRadius: 9999px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals and developers

Retool Brand in the Wild

Frequently Asked Questions

• What is Retool's primary brand color? Retool's primary brand color is #518DD2.
• What accent color does Retool use? Retool uses #E9EBDF as an accent color.
• What font does Retool use? Retool uses pxGroteskFont as the primary typeface.
• Does Retool use a light or dark theme? Retool's primary site uses a dark color scheme.
• Where can I find Retool's logo? Retool's logo is available directly on their site (https://retool.com).
• How was this brand profile generated? This profile was extracted from https://retool.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://retool.com on 2026-07-27 using the Firecrawl branding extraction API.