OpenAI Brand: Colors, Fonts, Logo & Visual Identity
OpenAI Brand Identity
A complete profile of OpenAI's visual system — colors, typography, components, and personality — extracted from https://openai.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://openai.com.
| Type | Color | RGB |
|---|---|---|
| primary | #C9D1D9 | rgb(201, 209, 217) |
| secondary | #22863A | rgb(34, 134, 58) |
| accent | #005CC5 | rgb(0, 92, 197) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #005CC5 | rgb(0, 92, 197) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font | Link |
|---|---|---|
| primary | OpenAI Sans | OpenAI Sans → |
| heading | OpenAI Sans | OpenAI Sans → |
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using OpenAI's actual button styles.
Input
| Type | Value |
|---|---|
| background | transparent |
| textColor | #000000 |
| borderColor | null |
| borderRadius | 9999px |
| shadow | none |
Button Primary
| Type | Value |
|---|---|
| background | #000000 |
| textColor | #FFFFFF |
| borderRadius | 40px |
| shadow | none |
Button Secondary
| Type | Value |
|---|---|
| background | transparent |
| textColor | #000000 |
| borderColor | #000000 |
| borderRadius | 9999px |
| shadow | rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.02) 0px 4px 6px 0px, rgba(0, 0, 0, 0.05) 0px 0px 2px 0px |
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy individuals and businesses
OpenAI Brand in the Wild
Image: i.vimeocdn.com
Source: openai.com
Image: i.ytimg.com
Source: community.openai.com
Image: developers.openai.com
Source: developers.openai.com
Frequently Asked Questions
What is OpenAI's primary brand color?
OpenAI's primary brand color is #C9D1D9. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does OpenAI use?
OpenAI uses #005CC5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does OpenAI use?
OpenAI uses OpenAI Sans as the primary typeface across body and headings.Does OpenAI use a light or dark theme?
OpenAI's primary site uses a light color scheme, with a background of #FFFFFF.Where can I find OpenAI's logo?
OpenAI's logo is available directly on their site (https://openai.com). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://openai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenAI.
Methodology
Brand data on this page was extracted from https://openai.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OpenAI.