Zoo Brand: Colors, Fonts, Logo & Visual Identity

Zoo Brand Identity

A complete profile of Zoo's visual system — colors, typography, components, and personality — extracted from https://zoo.dev/design-studio. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://zoo.dev/design-studio.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentcolor%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M116.723%2017.5536C103.981%2017.5536%2093.6164%2027.9182%2093.6164%2040.6605C93.6164%2045.751%2095.276%2050.4665%2098.0846%2054.2884L86.0205%2067.2781C79.8129%2060.1369%2076.0628%2050.8256%2076.0628%2040.6605C76.0628%2018.2398%2094.3026%200%20116.723%200C125.819%200%20134.221%203.00007%20141.003%208.06666L128.939%2021.0563C125.396%2018.8382%20121.207%2017.5536%20116.723%2017.5536ZM139.83%2040.6605C139.83%2035.5699%20138.171%2030.8544%20135.37%2027.0245L147.426%2014.0349C153.634%2021.176%20157.384%2030.4874%20157.384%2040.6605C157.384%2063.0732%20139.144%2081.3129%20116.723%2081.3129C107.627%2081.3129%2099.2256%2078.3129%2092.4435%2073.2542L104.516%2060.2566C108.058%2062.4748%20112.239%2063.7594%20116.723%2063.7594C129.466%2063.7594%20139.83%2053.3948%20139.83%2040.6605Z%22%20style%3D%22fill%3A%20rgb(61%2C%20115%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentcolor%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M204.34%2017.5536C191.597%2017.5536%20181.233%2027.9182%20181.233%2040.6605C181.233%2045.751%20182.892%2050.4665%20185.701%2054.2884L173.637%2067.2781C167.429%2060.1369%20163.679%2050.8256%20163.679%2040.6605C163.679%2018.2398%20181.919%200%20204.34%200C213.435%200%20221.837%203.00007%20228.619%208.06666L216.555%2021.0563C213.013%2018.8382%20208.824%2017.5536%20204.34%2017.5536ZM222.986%2027.0245L235.042%2014.0349C241.25%2021.176%20245%2030.4874%20245%2040.6605C245%2063.0732%20226.76%2081.3129%20204.34%2081.3129C195.244%2081.3129%20186.842%2078.3129%20180.06%2073.2542L192.132%2060.2566C195.674%2062.4748%20199.855%2063.7594%20204.34%2063.7594C217.082%2063.7594%20227.446%2053.3948%20227.446%2040.6605C227.446%2035.5699%20225.787%2030.8544%20222.986%2027.0245Z%22%20style%3D%22fill%3A%20rgb(61%2C%20115%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Zoo's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Zoo Brand in the Wild

Image: zoo.dev
Source: zoo.dev

Image: zoo.dev
Source: zoo.dev

Image: zoo.dev
Source: zoo.dev

Image: zoo.dev
Source: zoo.dev

Image: zoo.dev
Source: zoo.dev

Image: zoo.dev
Source: zoo.dev

Frequently Asked Questions

What is Zoo's primary brand color?
Zoo's primary brand color is #3C73FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Zoo use?
Zoo uses OCR A Tribute Pro as the primary typeface across body and headings.

Does Zoo use a light or dark theme?
Zoo's primary site uses a light color scheme, with a background of #1C1C1C.

Where can I find Zoo's logo?
Zoo's logo is available directly on their site (https://zoo.dev/design-studio). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://zoo.dev/design-studio using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Methodology

Brand data on this page was extracted from https://zoo.dev/design-studio on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

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