Zed Brand: Colors, Fonts, Logo & Visual Identity

Zed Brand Identity

A complete profile of Zed's visual system — colors, typography, components, and personality — extracted from https://zed.dev/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://zed.dev/.

Typography

Each font links to its Google Fonts page where available.

Writer Google Fonts →
Plex Serif Google Fonts →

Visual Assets

_80%25%2Cwhite)%5D%22%20style%3D%22fill%3A%20oklch(0.48%200.23%20264)%20!important%3B%22%2F%3E%3C/path%3E%3C/svg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Zed's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Zed Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: zed.dev

Image: zed.dev

Image: images.zed.dev

Image: zed.dev

Image: zed.dev

Image: images.zed.dev

Frequently Asked Questions

  1. What is Zed's primary brand color?
    • Zed's primary brand color is #2F343E. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What accent color does Zed use?
    • Zed uses #1348DC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
  3. What font does Zed use?
    • Zed uses Writer for body text and Plex Serif for headings. Fonts were detected on https://zed.dev/ as part of their live design system.
  4. Does Zed use a light or dark theme?
    • Zed's primary site uses a light color scheme, with a background of #F5F5F3.
  5. Where can I find Zed's logo?
    • Zed's logo is available directly on their site (https://zed.dev/). The current logo URL is included in the machine-readable JSON profile linked above.
  6. How was this brand profile generated?
    • This profile was extracted from https://zed.dev/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zed.

Methodology

Brand data on this page was extracted from https://zed.dev/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zed.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Writer",
      "role": "body"
    },
    {
      "family": "Plex Serif",
      "role": "heading"
    },
    {
      "family": "Zed Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#2F343E",
    "secondary": "#A9AFBC",
    "accent": "#1348DC",
    "background": "#F5F5F3",
    "textPrimary": "#3B414D",
    "link": "#3B414D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Writer",
      "heading": "Plex Serif"
    },
    "fontStacks": {
      "heading": [
        "__plexSerif_fc47f9",
        "__plexSerif_Fallback_fc47f9"
      ],
      "body": [
        "Writer"
      ],
      "paragraph": [
        "Writer"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "26.4px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#DCE0E5",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1348DC",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgb(5, 55, 148) 0px -2px 0px 0px inset, rgb(230, 239, 254) 0px 1px 3px 0px"
    },
    "buttonSecondary": {
      "background": "#FDFDFC",
      "textColor": "#1348DC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2295%22%20height%3D%2232%22%20viewBox%3D%220%200%2095%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-auto%20h-%5B23px%5D%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M2.93144%201.95429C2.39177%201.95429%201.95429%202.39177%201.95429%202.93144V24.4286H0V2.93144C0%201.31245%201.31245%200%202.93144%200H29.112C30.4178%200%2031.0718%201.57879%2030.1484%202.50214L14.0237%2018.6268H18.5658V16.6115H20.5201V19.1154C20.5201%2019.9249%2019.8638%2020.5811%2019.0543%2020.5811H12.0694L8.71049%2023.9401H23.9401V11.7257H25.8944V23.9401C25.8944%2025.0194%2025.0194%2025.8944%2023.9401%2025.8944H6.7562L3.33618%2029.3144H28.3372C28.8769%2029.3144%2029.3144%2028.8769%2029.3144%2028.3372V6.84002H31.2687V28.3372C31.2687%2029.9562%2029.9562%2031.2687%2028.3372%2031.2687H2.15667C0.850848%2031.2687%200.196896%2029.6899%201.12024%2028.7665L17.1839%2012.7029H12.7029V14.6572H10.7486V12.2143C10.7486%2011.4048%2011.4048%2010.7486%2012.2143%2010.7486H19.1382L22.5582%207.32859H7.32859V19.5429H5.3743V7.32859C5.3743%206.24927%206.24927%205.3743%207.32859%205.3743H24.5125L27.9325%201.95429H2.93144Z%22%20class%3D%22fill-accent-blue%20dark%3Afill-%5Bcolor-mix(in_oklch%2Cvar(--color-accent-blue)_80%25%2Cwhite)%5D%22%20style%3D%22fill%3A%20oklch(0.48%200.23%20264)%20!important%3B%22%2F%3E%3C/path%3E%3C/svg%3E",
    "favicon": "https://zed.dev/favicon_black_16.png",
    "ogImage": "https://zed.dev/img/home/og.webp",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}

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