Tako Brand: Colors, Fonts, Logo & Visual Identity

Tako Brand Identity

A complete profile of Tako's visual system — colors, typography, components, and personality — extracted from https://trytako.com/. Built for designers, agents, and AI tools.

Primary

#1C9AAA

Accent
#1C9AAA

Body Font
Geist

Heading
Geist

Color Palette

Brand palette extracted from https://trytako.com/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M5.97247%2020.722L5.94561%2020.7502C5.62807%2021.1079%205.21657%2021.3696%204.75779%2021.5055C4.29901%2021.6414%203.81129%2021.6461%203.34995%2021.5191C2.88862%2021.3921%202.47212%2021.1385%202.14769%2020.787C1.82326%2020.4355%201.60388%2020.0002%201.51443%2019.5304C1.46871%2019.2712%201.46102%2019.0068%201.4916%2018.7454L0.0279671%2018.571C-0.0189821%2018.9758%20-0.00676926%2019.3854%200.0642222%2019.7867C0.209624%2020.5961%200.601187%2021.341%201.18556%2021.9199C1.76994%2022.4989%202.51871%2022.8837%203.32987%2023.022C3.55972%2023.0604%203.79238%2023.0797%204.02543%2023.0797C4.59279%2023.081%205.15398%2022.962%205.67199%2022.7307C6.18999%2022.4994%206.65304%2022.161%207.03058%2021.7378L9.00984%2019.733L7.96382%2018.7025L5.97247%2020.722Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.205%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M18.5302%2019.5371C18.5759%2019.278%2018.5836%2019.0135%2018.553%2018.7521L20.0207%2018.579C20.0676%2018.9839%2020.0554%2019.3934%2019.9844%2019.7948C19.839%2020.6041%2019.4474%2021.349%2018.8631%2021.928C18.2787%2022.5069%2017.5299%2022.8917%2016.7188%2023.03C16.4889%2023.0684%2016.2562%2023.0877%2016.0232%2023.0877C15.4558%2023.089%2014.8946%2022.9701%2014.3766%2022.7388C13.8586%2022.5075%2013.3956%2022.1691%2013.018%2021.7458L11.0388%2019.7397L12.0848%2018.7092L14.099%2020.7569C14.4165%2021.1146%2014.828%2021.3763%2015.2868%2021.5122C15.7456%2021.6481%2016.2333%2021.6528%2016.6946%2021.5259C17.156%2021.3989%2017.5725%2021.1452%2017.8969%2020.7937C18.2213%2020.4422%2018.4407%2020.0069%2018.5302%2019.5371Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.205%200%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M40.4764%2019.5204L46.8425%204.31566H46.9634L53.3496%2019.5204H51.1059L49.5979%2015.684H43.9797L42.4167%2019.5204H40.4764ZM46.8398%208.66467L44.6712%2013.9879H48.9319L46.8398%208.66467Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.205%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M30.333%206.79947H26.494V4.92084H36.2131V6.79947H32.2935V19.5204H30.333V6.79947Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.205%200%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M70.4231%204.92084H67.8974L61.9153%2011.1606L61.6736%2011.5242L61.7139%2010.7969V4.92084H59.7332V19.5204H61.7139V13.6242L62.9465%2012.4327L68.2801%2019.5204H70.7656L64.3806%2011.1807L70.4231%204.92084Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.205%200%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M85.6785%205.34623C87.4817%206.12485%2088.9196%207.5618%2089.6988%209.3638C90.0917%2010.2756%2090.2915%2011.2588%2090.2856%2012.2515C90.2917%2013.2443%2090.0919%2014.2275%2089.6988%2015.1392C88.9285%2016.929%2087.495%2018.3514%2085.6986%2019.1085C84.7845%2019.4944%2083.8013%2019.6903%2082.809%2019.6841C81.8275%2019.6922%2080.8543%2019.5049%2079.946%2019.1333C79.0377%2018.7617%2078.2125%2018.2131%2077.5185%2017.5196C76.8245%2016.8261%2076.2756%2016.0014%2075.9037%2015.0938C75.5318%2014.1861%2075.3444%2013.2135%2075.3525%2012.2327C75.346%2011.2475%2075.5406%2010.2713%2075.9245%209.3638C76.6877%207.56489%2078.1122%206.12697%2079.9045%205.34623C80.8176%204.9587%2081.7995%204.75897%2082.7915%204.75897C83.7835%204.75897%2084.7654%204.9587%2085.6785%205.34623ZM86.6775%2016.1792C87.1733%2015.6687%2087.5678%2015.0691%2087.8404%2014.4119C88.1243%2013.7273%2088.2676%2012.9926%2088.262%2012.2515C88.2669%2011.5039%2088.1217%2010.7629%2087.835%2010.0723C87.5593%209.41083%2087.1653%208.80513%2086.6722%208.28493C86.181%207.76873%2085.5898%207.35783%2084.9346%207.07725C84.2618%206.78727%2083.5363%206.6397%2082.8036%206.64382C82.0641%206.63862%2081.3319%206.79%2080.6552%207.08798C80.0013%207.37343%2079.4103%207.78521%2078.9162%208.29968C78.4222%208.81414%2078.0347%209.42112%2077.7762%2010.0857C77.5066%2010.7693%2077.3699%2011.498%2077.3734%2012.2327C77.3665%2012.9763%2077.5075%2013.7139%2077.7883%2014.4025C78.0607%2015.0597%2078.4584%2015.6576%2078.9592%2016.1631C79.4564%2016.6723%2080.0461%2017.0822%2080.6968%2017.3708C81.371%2017.6568%2082.096%2017.8041%2082.8284%2017.8041C83.5609%2017.8041%2084.2859%2017.6568%2084.9601%2017.3708C85.604%2017.0877%2086.1871%2016.6831%2086.6775%2016.1792Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20oklch(0.205%200%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Tako's actual button styles.

Input

Property Value
background transparent
textColor #171717
borderColor null
borderRadius 4px
shadow none

Button Primary

Property Value
background #000000
textColor #F5F5F5
borderRadius 6px
shadow none

Button Secondary

Property Value
background #FFFFFF
textColor #000000
borderRadius 8px
shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tako Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: youtube.com

Source: lps.takolightningsystem.com

Source: techcrunch.com

Source: mikasacdalan.com

Source: dribbble.com

Source: sciencedirect.com

Frequently Asked Questions

  1. What is Tako's primary brand color?
    Tako's primary brand color is #1C9AAA. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What font does Tako use?
    Tako uses Geist as the primary typeface across body and headings.

  3. Does Tako use a light or dark theme?
    Tako's primary site uses a light color scheme, with a background of #FFFFFF.

  4. Where can I find Tako's logo?
    Tako's logo is available directly on their site (https://trytako.com/). The current logo URL is included in the machine-readable JSON profile linked above.

  5. How was this brand profile generated?
    This profile was extracted from https://trytako.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tako.

Methodology

Brand data on this page was extracted from https://trytako.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tako.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1C9AAA",
    "accent": "#1C9AAA",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#1C9AAA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#171717",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#F5F5F5",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
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