Story Brand: Colors, Fonts, Logo & Visual Identity
Story Brand Identity
A complete profile of Story's visual system — colors, typography, components, and personality — extracted from https://www.story.foundation/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#9CA3AF
Accent
#47B8FF
Body Font
Diatype
Heading
Diatype
Color Palette
Brand palette extracted from https://www.story.foundation/.
primary
#9CA3AF
rgb(156, 163, 175)
accent
#47B8FF
rgb(71, 184, 255)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#47B8FF
rgb(71, 184, 255)
Typography
Each font links to its Google Fonts page where available.
primary
Diatype
Diatype Google Fonts →
heading
Diatype
Diatype Google Fonts →
Diatype
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
Brand Personality
Tone: modernEnergy: mediumAudience: unknown
Story Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: images.ctfassets.net
Source: story.foundation
Image: story.foundation
Source: story.foundation
Image: images.ctfassets.net
Source: story.foundation
Image: images.ctfassets.net
Source: story.foundation
Image: images.ctfassets.net
Source: story.foundation
Image: images.ctfassets.net
Source: story.foundation
Frequently Asked Questions
What is Story's primary brand color?
Story's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Story use?
Story uses #47B8FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Story use?
Story uses Diatype as the primary typeface across body and headings.
Does Story use a light or dark theme?
Story's primary site uses a light color scheme, with a background of #000000.
Where can I find Story's logo?
Story's logo is available directly on their site (https://www.story.foundation/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.story.foundation/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Story.
Methodology
Brand data on this page was extracted from https://www.story.foundation/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Story.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/story.json GET /branding/story/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Diatype",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#9CA3AF",
"accent": "#47B8FF",
"background": "#000000",
"textPrimary": "#000000",
"link": "#47B8FF"
},
"typography": {
"fontFamilies": {
"primary": "Diatype",
"heading": "Diatype"
},
"fontStacks": {
"heading": [\
"Diatype"\
],
"body": [\
"Diatype"\
],
"paragraph": [\
"Diatype"\
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {},
"images": {
"logo": 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"favicon": "https://www.story.foundation/icon.png?854604ed67418022",
"ogImage": "https://images.ctfassets.net/5ei3wx54t1dp/2lHmhPWMkKGy9M9SxZRZez/e171f9430317e037f6bfedc2588a40f6/Story___Share_Image___1200x630.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the main brand logo for 'Story'.",
"confidence": 0.9,
"source": "llm"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "unknown"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0,
"colors": 0.9,
"overall": 0.45
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the main brand logo for 'Story'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": false,
"llmSucceeded": false
}
}
}
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