Socure Brand: Colors, Fonts, Logo & Visual Identity

Socure Brand Identity

A complete profile of Socure's visual system — colors, typography, components, and personality — extracted from https://socure.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://socure.com.

primary

#FF6900

rgb(255, 105, 0)

secondary

#134E4A

rgb(19, 78, 74)

accent

#FF6900

rgb(255, 105, 0)

background

#FAFBFB

rgb(250, 251, 251)

textPrimary

#0A4264

rgb(10, 66, 100)

link

#0A4264

rgb(10, 66, 100)

Typography

Each font links to its Google Fonts page where available.

primary

Albert Sans

Albert Sans Google Fonts →

heading

Albert Sans

Albert Sans Google Fonts →

UI Components

Live previews rendered using Socure's actual button styles.

Button Primary

buttonPrimary

background#FF6900textColor#FFFFFFborderColor#FF6900borderRadius25pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking identity verification solutions

Socure Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: media.socure.com

Source: socure.com

Image: socure.com

Source: socure.com

Image: media.socure.com

Source: socure.com

Image: media.socure.com

Source: socure.com

Image: media.socure.com

Source: socure.com

Image: framerusercontent.com

Source: wef.socure.com

Frequently Asked Questions

What is Socure's primary brand color?

Socure's primary brand color is #FF6900. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Socure use?

Socure uses Albert Sans as the primary typeface across body and headings.

Does Socure use a light or dark theme?

Socure's primary site uses a light color scheme, with a background of #FAFBFB.

Where can I find Socure's logo?

Socure's logo is available directly on their site (https://socure.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://socure.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Socure.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Albert Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF6900",
    "secondary": "#134E4A",
    "accent": "#FF6900",
    "background": "#FAFBFB",
    "textPrimary": "#0A4264",
    "link": "#0A4264"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Albert Sans",
      "heading": "Albert Sans"
    },
    "fontStacks": {
      "heading": [
        "__Albert_Sans_dff5bd",
        "__Albert_Sans_Fallback_dff5bd"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "__Albert_Sans_dff5bd",
        "__Albert_Sans_Fallback_dff5bd"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "50px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6900",
      "textColor": "#FFFFFF",
      "borderColor": "#FF6900",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22130%22%20height%3D%2250%22%20viewBox%3D%220%200%20130%2050%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%2033.3337L16.6751%2050.0004L33.3503%2033.3337L16.6751%2016.667L0%2033.3337Z%22%20fill%3D%22%23FF8200%22%20style%3D%22fill%3A%20rgb(255%2C%20130%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.6751%200L0%2016.6667L16.6751%2033.3335L33.3503%2016.6667L16.6751%200Z%22%20fill%3D%22%23FF6900%22%20style%3D%22fill%3A%20rgb(255%2C%20105%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M41.4604%2030.774L43.6789%2028.1146C45.2155%2029.3805%2046.8248%2030.182%2048.7705%2030.182C50.3071%2030.182%2051.2345%2029.5718%2051.2345%2028.5699V28.5244C51.2345%2027.5772%2050.6526%2027.0854%2047.7977%2026.3568C44.3608%2025.4825%2042.1423%2024.5262%2042.1423%2021.1473V21.1018C42.1423%2018.0052%2044.6245%2015.9561%2048.1159%2015.9561C50.6072%2015.9561%2052.7256%2016.7393%2054.4532%2018.1236L52.4983%2020.947C50.989%2019.8996%2049.4979%2019.2621%2048.0613%2019.2621C46.6248%2019.2621%2045.8701%2019.9178%2045.8701%2020.7466V20.7921C45.8701%2021.9124%2046.5975%2022.2767%2049.5525%2023.0326C53.0166%2023.9342%2054.9623%2025.182%2054.9623%2028.151V28.1965C54.9623%2031.5845%2052.3801%2033.488%2048.6978%2033.488C46.1156%2033.488%2043.5061%2032.5863%2041.4604%2030.7557%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67.1359%2026.8036V26.7581C67.1359%2024.8364%2065.7448%2023.1515%2063.6991%2023.1515C61.6533%2023.1515%2060.3077%2024.7817%2060.3077%2026.7125V26.7581C60.3077%2028.6797%2061.6988%2030.3646%2063.7445%2030.3646C65.7903%2030.3646%2067.1359%2028.7344%2067.1359%2026.8036ZM56.6526%2026.8036V26.7581C56.6526%2023.0058%2059.6803%2019.9639%2063.7445%2019.9639C67.8087%2019.9639%2070.791%2022.9602%2070.791%2026.7125V26.7581C70.791%2030.5104%2067.7633%2033.5523%2063.6991%2033.5523C59.6348%2033.5523%2056.6526%2030.5559%2056.6526%2026.8036Z%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M72.3737%2026.8036V26.7581C72.3737%2023.0331%2075.2286%2019.9639%2079.2292%2019.9639C81.6932%2019.9639%2083.2298%2020.7926%2084.4481%2022.1588L82.1842%2024.5996C81.3568%2023.7253%2080.5294%2023.1606%2079.211%2023.1606C77.3562%2023.1606%2076.0378%2024.7908%2076.0378%2026.7216V26.7672C76.0378%2028.7617%2077.3289%2030.3737%2079.3565%2030.3737C80.6021%2030.3737%2081.4568%2029.8364%2082.3569%2028.9803L84.53%2031.1752C83.2661%2032.5595%2081.8023%2033.5614%2079.1928%2033.5614C75.265%2033.5614%2072.3918%2030.5377%2072.3918%2026.8127%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M86.3667%2028.6607V20.209H90.0763V27.495C90.0763%2029.2527%2090.9037%2030.1544%2092.3221%2030.1544C93.7405%2030.1544%2094.6406%2029.2527%2094.6406%2027.495V20.209H98.3502V33.2691H94.6406V31.4203C93.786%2032.5132%2092.6858%2033.515%2090.8128%2033.515C88.0124%2033.515%2086.3758%2031.6662%2086.3758%2028.6699%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M101.196%2020.2001H104.906V22.8322C105.66%2021.0289%20106.879%2019.8631%20109.07%2019.9542V23.8249H108.879C106.415%2023.8249%20104.906%2025.3094%20104.906%2028.4333V33.2603H101.196V20.2001Z%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M119.135%2025.7107C118.917%2024.0531%20117.944%2022.9329%20116.38%2022.9329C114.816%2022.9329%20113.844%2024.0258%20113.553%2025.7107H119.135ZM109.916%2026.8036V26.7581C109.916%2023.0331%20112.571%2019.9639%20116.38%2019.9639C120.745%2019.9639%20122.745%2023.3519%20122.745%2027.0586C122.745%2027.35%20122.718%2027.6961%20122.699%2028.0331H113.607C113.971%2029.718%20115.144%2030.5923%20116.799%2030.5923C118.044%2030.5923%20118.944%2030.2007%20119.972%2029.2535L122.09%2031.1297C120.872%2032.6415%20119.117%2033.5705%20116.753%2033.5705C112.825%2033.5705%20109.925%2030.82%20109.925%2026.8218%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.6749%2033.3233H33.3501L25.0034%2024.999L16.6749%2033.3233Z%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M126.799%2031.0205V31.4668H126.108V33.5251H125.599V31.4668H124.908V31.0205H126.799Z%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M130%2033.5251H129.481L129.3%2031.9677L128.69%2033.2427H128.29L127.672%2031.9677L127.49%2033.5251H126.972L127.281%2031.0205H127.709L128.481%2032.669L129.245%2031.0205H129.682L129.991%2033.5251H130Z%22%20fill%3D%22%231C1C4C%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2076)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": "https://www.socure.com/images/PR-News-Page-Socure-Logo-2.png",
    "logoHref": "/"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}

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