Scale AI Brand: Colors, Fonts, Logo & Visual Identity
Scale AI Brand Identity
A complete profile of Scale AI's visual system — colors, typography, components, and personality — extracted from http://scale.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://scale.com.
| Color | Hex Code | RGB |
|---|---|---|
| Primary | #006ADC | rgb(0, 106, 220) |
| Secondary | #35290F | rgb(53, 41, 15) |
| Accent | #0091FF | rgb(0, 145, 255) |
| Background | #020202 | rgb(2, 2, 2) |
| textPrimary | #020202 | rgb(2, 2, 2) |
| Link | #0091FF | rgb(0, 145, 255) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family |
|---|---|
| Primary | Inter |
| Heading | Inter |
Visual Assets
Logo
Favicon
Social Card
Brand Personality
Tone: professional Energy: medium Audience: businesses and organizations requiring AI solutions
Scale AI Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: d2xo500swnpgl1.cloudfront.net Source: exchange.scale.com
Image: d2xo500swnpgl1.cloudfront.net Source: exchange.scale.com
Image: scale.com Source: scale.com
Frequently Asked Questions
What is Scale AI's primary brand color? Scale AI's primary brand color is #006ADC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Scale AI use? Scale AI uses #0091FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Scale AI use? Scale AI uses Inter as the primary typeface across body and headings.
Does Scale AI use a light or dark theme? Scale AI's primary site uses a dark color scheme, with a background of #020202.
Where can I find Scale AI's logo? Scale AI's logo is available directly on their site (http://scale.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from http://scale.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scale AI.
Methodology
Brand data on this page was extracted from http://scale.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.