PagerDuty Brand Identity

A complete profile of PagerDuty's visual system — colors, typography, components, and personality — extracted from http://pagerduty.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://pagerduty.com.

• Primary: #048A24
• Accent: #048A24
• Background: #FAFAFA
• Text Primary: #1D1D1D
• Link: #005A24

Typography

Each font links to its Google Fonts page where available.

• Body Font: Helvetica Neue
• Heading: Helvetica Neue

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using PagerDuty's actual button styles.

• Input
  • Background: transparent
  • Text Color: #1D1D1D
  • Border Color: #C2C2C2
  • Border Radius: 6px
  • Shadow: none
• Button Primary
  • Background: #048A24
  • Text Color: #FFFFFF
  • Border Color: #048A24
  • Border Radius: 33554400px
  • Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
• Button Secondary
  • Background: transparent
  • Text Color: #171717
  • Border Radius: 8px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: IT professionals and businesses

Frequently Asked Questions

• What is PagerDuty's primary brand color?
  PagerDuty's primary brand color is #048A24. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does PagerDuty use?
  PagerDuty uses Helvetica Neue as the primary typeface across body and headings.
• Does PagerDuty use a light or dark theme?
  PagerDuty's primary site uses a light color scheme, with a background of #FAFAFA.
• Where can I find PagerDuty's logo?
  PagerDuty's logo is available directly on their site (http://pagerduty.com).
• How was this brand profile generated?
  This profile was extracted from http://pagerduty.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PagerDuty.

Methodology

Brand data on this page was extracted from http://pagerduty.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries.