Zoom Brand Identity

A complete profile of Zoom's visual system — colors, typography, components, and personality — extracted from https://zoom.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://zoom.com.

Primary
#0B5CFF
Secondary
#E6F0FF
Accent
#0B5CFF
Background
#FFFFFF
Text Primary
#00053D
Link
#00053D

Typography

Each font links to its Google Fonts page where available.

Primary
Noto Sans
Noto Sans Google Fonts →

Heading
Noto Sans
Noto Sans Google Fonts →
Happy Face Semi Bold, Helvetica, Arial, Noto Sans, sans-serif

Visual Assets

UI Components

Button Primary

• Background: #0B5CFF
• Text Color: #FFFFFF
• Border Color: #0B5CFF
• Border Radius: 10px
• Shadow: none

Button Secondary

• Background: #F3F8FF
• Text Color: #00053D
• Border Color: #D1DEF2
• Border Radius: 12px
• Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Zoom's primary brand color?
Zoom's primary brand color is #0B5CFF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Zoom use?
Zoom uses Noto Sans as the primary typeface across body and headings.

Does Zoom use a light or dark theme?
Zoom's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Zoom's logo?
Zoom's logo is available directly on their site (https://zoom.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://zoom.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zoom.