Simile Brand: Colors, Fonts, Logo & Visual Identity
Simile Brand Identity
A complete profile of Simile's visual system — colors, typography, components, and personality — extracted from https://www.simile.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#E66253
Accent
#E66253
Body Font
Archivo
Heading
Archivo
Color Palette
Brand palette extracted from https://www.simile.ai/.
primary
#E66253
rgb(230, 98, 83)
accent
#E66253
rgb(230, 98, 83)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#494440
rgb(73, 68, 64)
link
#E66253
rgb(230, 98, 83)
Typography
Each font links to its Google Fonts page where available.
primary
Archivo
Archivo Google Fonts →
heading
Archivo
Archivo Google Fonts →
fontJunicode, fontJunicode Fallback, ui-serif, Georgia, Cambria, Times New Roman, Times, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Simile's actual button styles.
Button Primary
buttonPrimary
background#FFFFFFtextColor#494440borderRadius9pxshadownone
Button Secondary
buttonSecondary
background#F8F6F3textColor#000000borderRadius0pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: business professionals and tech-savvy users
Simile Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: simile.ai
Source: simile.ai
Image: simile.ai
Source: simile.ai
Image: i.pinimg.com
Source: pinterest.com
Image: 7esl.com
Source: 7esl.com
Image: images.examples.com
Source: examples.com
Image: images.saymedia-content.com
Source: discover.hubpages.com
Frequently Asked Questions
What is Simile's primary brand color?
Simile's primary brand color is #E66253. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Simile use?
Simile uses Archivo as the primary typeface across body and headings.
Does Simile use a light or dark theme?
Simile's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Simile's logo?
Simile's logo is available directly on their site (https://www.simile.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.simile.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Simile.
Methodology
Brand data on this page was extracted from https://www.simile.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Simile.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/simile.json GET /branding/simile/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Archivo",\
"role": "body"\
}\
],
"colors": {
"primary": "#E66253",
"accent": "#E66253",
"background": "#FFFFFF",
"textPrimary": "#494440",
"link": "#E66253"
},
"typography": {
"fontFamilies": {
"primary": "Archivo",
"heading": "Archivo"
},
"fontStacks": {
"heading": [\
"fontJunicode",\
"fontJunicode Fallback",\
"ui-serif",\
"Georgia",\
"Cambria",\
"Times New Roman",\
"Times",\
"serif"\
],
"body": [\
"Archivo",\
"ui-sans-serif",\
"system-ui",\
"sans-serif",\
"Apple Color Emoji",\
"Segoe UI Emoji",\
"Segoe UI Symbol",\
"Noto Color Emoji"\
],
"paragraph": [\
"Archivo",\
"ui-sans-serif",\
"system-ui",\
"sans-serif",\
"Apple Color Emoji",\
"Segoe UI Emoji",\
"Segoe UI Symbol",\
"Noto Color Emoji"\
]
},
"fontSizes": {
"h1": "60.75px",
"h2": "47.25px",
"body": "14.625px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#494440",
"borderRadius": "9px",
"borderRadiusCorners": {
"topLeft": "9px",
"topRight": "9px",
"bottomRight": "9px",
"bottomLeft": "9px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F8F6F3",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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},
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"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
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"text": "Request a demo",
"reasoning": "The button 'Request a demo' is likely the primary CTA as it is action-oriented and encourages user engagement with the brand's service."
},
"secondary": {
"index": 5,
"text": "Previous slide",
"reasoning": "The button 'Previous slide' is from a different color group and serves a navigational purpose, making it a suitable secondary action."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "business professionals and tech-savvy users"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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