Shinkei Brand: Colors, Fonts, Logo & Visual Identity
Shinkei Brand Identity
A complete profile of Shinkei's visual system — colors, typography, components, and personality — extracted from https://shinkei.systems/. Built for designers, agents, and AI tools.
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Primary
#FE620C
Accent
#FF4400
Body Font
Degular
Heading
Kalice
Color Palette
Brand palette extracted from https://shinkei.systems/.
primary
#FE620C
rgb(254, 98, 12)
secondary
#FF9500
rgb(255, 149, 0)
accent
#FF4400
rgb(255, 68, 0)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#FF4400
rgb(255, 68, 0)
Typography
Each font links to its Google Fonts page where available.
primary
Degular
Degular Google Fonts →
heading
Kalice
Kalice Google Fonts →
Times New Roman
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Shinkei's actual button styles.
Button Primary
buttonPrimary
background#FFFFFFtextColor#FF4400borderColor#FFA280borderRadius9999pxshadownone
Button Secondary
buttonSecondary
background#000000textColor#FFFFFFborderRadius0pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: businesses and professionals in the food industry
Shinkei Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: shinkei.systems
Source: shinkei.systems
Image: cdn.sanity.io
Source: shinkei.systems
Image: cdn.sanity.io
Source: shinkei.systems
Image: cdn.sanity.io
Source: shinkei.systems
Image: cdn.sanity.io
Source: shinkei.systems
Image: cdn.sanity.io
Source: shinkei.systems
Frequently Asked Questions
What is Shinkei's primary brand color?
Shinkei's primary brand color is #FE620C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Shinkei use?
Shinkei uses #FF4400 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Shinkei use?
Shinkei uses Degular for body text and Kalice for headings. Fonts were detected on https://shinkei.systems/ as part of their live design system.
Does Shinkei use a light or dark theme?
Shinkei's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Shinkei's logo?
Shinkei's logo is available directly on their site (https://shinkei.systems/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://shinkei.systems/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shinkei.
Methodology
Brand data on this page was extracted from https://shinkei.systems/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Shinkei.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/shinkei.json GET /branding/shinkei/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Degular",\
"role": "body"\
},\
{\
"family": "DegularMono",\
"role": "monospace"\
},\
{\
"family": "Kalice",\
"role": "heading"\
}\
],
"colors": {
"primary": "#FE620C",
"secondary": "#FF9500",
"accent": "#FF4400",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#FF4400"
},
"typography": {
"fontFamilies": {
"primary": "Degular",
"heading": "Kalice"
},
"fontStacks": {
"heading": [\
"Times New Roman"\
],
"body": [\
"Times New Roman"\
],
"paragraph": [\
"Degular",\
"mono"\
]
},
"fontSizes": {
"h1": "16px",
"h2": "64px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#FF4400",
"borderColor": "#FFA280",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://shinkei.systems/favicon.ico",
"ogImage": "https://shinkei.systems/social-1117.webp",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Shinkei Systems'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Join the Team",
"reasoning": "Button #0 ('Join the Team') is the primary CTA due to its vibrant text color (#FF4400) on a contrasting white background, making it stand out. The action-oriented text suggests a strong call to action."
},
"secondary": {
"index": 1,
"text": "For Chefs and Retailers",
"reasoning": "Button #1 ('For Chefs and Retailers') is selected as secondary due to its distinct dark background (#000000) and supportive role in guiding users to specific sections."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and professionals in the food industry"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Shinkei Systems'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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