Poolside Brand: Colors, Fonts, Logo & Visual Identity
Poolside Brand Identity
A complete profile of Poolside's visual system — colors, typography, components, and personality — extracted from https://poolside.ai/. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#4337FF
Accent
#4337FF
Body Font
Untitled Sans
Heading
Untitled Sans
Color Palette
Brand palette extracted from https://poolside.ai/.
primary
#4337FF
rgb(67, 55, 255)
accent
#4337FF
rgb(67, 55, 255)
background
#FBFAF6
rgb(251, 250, 246)
textPrimary
#000000
rgb(0, 0, 0)
link
#4337FF
rgb(67, 55, 255)
Typography
Each font links to its Google Fonts page where available.
primary
Untitled Sans
Untitled Sans Google Fonts →
heading
Untitled Sans
Untitled Sans Google Fonts →
Untitled Sans, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Poolside's actual button styles.
Button Primary
buttonPrimary
backgroundtransparenttextColor#000000borderColor#4337FFborderRadius0pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: tech-savvy professionals interested in AI and operational intelligence
Poolside Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.sanity.io
Source: poolside.ai
Image: cdn.sanity.io
Source: poolside.ai
Image: cdn.sanity.io
Source: poolside.ai
Image: cdn.sanity.io
Source: poolside.ai
Image: cdn.sanity.io
Source: poolside.ai
Image: cdn.sanity.io
Source: poolside.ai
Frequently Asked Questions
What is Poolside's primary brand color?
Poolside's primary brand color is #4337FF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Poolside use?
Poolside uses Untitled Sans as the primary typeface across body and headings.
Does Poolside use a light or dark theme?
Poolside's primary site uses a light color scheme, with a background of #FBFAF6.
Where can I find Poolside's logo?
Poolside's logo is available directly on their site (https://poolside.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://poolside.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Poolside.
Methodology
Brand data on this page was extracted from https://poolside.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Poolside.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/poolside.json GET /branding/poolside/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Untitled Sans",\
"role": "body"\
},\
{\
"family": "Segoe UI",\
"role": "body"\
},\
{\
"family": "Roboto",\
"role": "body"\
},\
{\
"family": "Helvetica",\
"role": "body"\
},\
{\
"family": "Arial",\
"role": "body"\
}\
],
"colors": {
"primary": "#4337FF",
"accent": "#4337FF",
"background": "#FBFAF6",
"textPrimary": "#000000",
"link": "#4337FF"
},
"typography": {
"fontFamilies": {
"primary": "Untitled Sans",
"heading": "Untitled Sans"
},
"fontStacks": {
"heading": [\
"Untitled Sans",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Helvetica",\
"Arial",\
"sans-serif",\
"Apple Color Emoji"\
],
"body": [\
"Untitled Sans",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Helvetica",\
"Arial",\
"sans-serif",\
"Apple Color Emoji"\
],
"paragraph": [\
"Untitled Sans",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Helvetica",\
"Arial",\
"sans-serif",\
"Apple Color Emoji"\
]
},
"fontSizes": {
"h1": "48px",
"h2": "32px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "transparent",
"textColor": "#000000",
"borderColor": "#4337FF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
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},
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},
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},
"personality": {
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"finalSource": "llm",
"rawLogoSelection": {
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}
},
"buttonClassification": {
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}
}
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