Planhat Brand: Colors, Fonts, Logo & Visual Identity

Planhat Brand Identity

A complete profile of Planhat's visual system — colors, typography, components, and personality — extracted from https://www.planhat.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.planhat.com.

Primary: #0000EE
Accent: #D44A00
Background: #FFFFFF
Text Primary: #000000
Link: #D44A00

Typography

Each font links to its Google Fonts page where available.

Primary: Inter Google Fonts →
Heading: Inter Google Fonts →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Planhat's actual button styles.

Input

Background: transparent
Text Color: #575551
Border Color: null
Border Radius: 0px
Shadow: none

Button Primary

Background: #000000
Text Color: #000000
Border Radius: 4px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #000000
Border Radius: 4px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: B2B enterprises

Planhat Brand in the Wild

Source: planhat.com

Frequently Asked Questions

What is Planhat's primary brand color?

Planhat's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Planhat use?

Planhat uses #D44A00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Planhat use?

Planhat uses Inter as the primary typeface across body and headings.

Does Planhat use a light or dark theme?

Planhat's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://www.planhat.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Planhat.

Methodology

Brand data on this page was extracted from https://www.planhat.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Planhat.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Geigy LL Duplex Var Variable Reg",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#D44A00",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D44A00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#575551",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/Ryii4s5qcjHmFMxKyur3Yasiv8.png",
    "ogImage": "https://framerusercontent.com/images/oT3xihzfqIdgj5LplXZhn8.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0, 'Request a Demo', is likely the primary CTA due to its action-oriented text and prominence in the context of a B2B service site. It is common for primary CTAs to encourage user engagement through demos or trials."
    },
    "secondary": {
      "index": 2,
      "text": "Subscribe to our newsletter",
      "reasoning": "Button #2, 'Subscribe to our newsletter', is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role in user engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "B2B enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}