Persona Brand: Colors, Fonts, Logo & Visual Identity
Persona Brand Identity
A complete profile of Persona's visual system — colors, typography, components, and personality — extracted from https://withpersona.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://withpersona.com/.
primary
#D3D5FF
rgb(211, 213, 255)
secondary
#8A8FFD
rgb(138, 143, 253)
accent
#B2B6FE
rgb(178, 182, 254)
background
#F6F6F6
rgb(246, 246, 246)
textPrimary
#000000
rgb(0, 0, 0)
link
#B2B6FE
rgb(178, 182, 254)
Typography
Each font links to its Google Fonts page where available.
primary
Arial
Arial Google Fonts →
heading
ABCMonumentGrotesk
ABCMonumentGrotesk Google Fonts →
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Persona's actual button styles.
Button Primary
buttonPrimary
background#B2B6FEtextColor#000000borderRadius0pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#000000borderRadius9999pxshadownone
Brand Personality
Tone: professional
Energy: medium
Audience: businesses seeking secure identity verification solutions
Persona Brand in the Wild
Image: storage.ghost.io
Source: productmarketingalliance.com
Image: venngage-wordpress.s3.amazonaws.com
Source: venngage.com
Image: framerusercontent.com
Source: digitalfirst.ai
Image: i0.wp.com
Source: persona.qcri.org
Image: venngage-wordpress.s3.amazonaws.com
Source: venngage.com
Image: framerusercontent.com
Source: digitalfirst.ai
Frequently Asked Questions
What is Persona's primary brand color?
Persona's primary brand color is #D3D5FF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Persona use?
Persona uses #B2B6FE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Persona use?
Persona uses Arial for body text and ABCMonumentGrotesk for headings. Fonts were detected on https://withpersona.com/ as part of their live design system.
Does Persona use a light or dark theme?
Persona's primary site uses a light color scheme, with a background of #F6F6F6.
Where can I find Persona's logo?
Persona's logo is available directly on their site (https://withpersona.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://withpersona.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Persona.
Methodology
Brand data on this page was extracted from https://withpersona.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Persona.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "ABCMonumentGrotesk",
"role": "heading"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
}
],
"colors": {
"primary": "#D3D5FF",
"secondary": "#8A8FFD",
"accent": "#B2B6FE",
"background": "#F6F6F6",
"textPrimary": "#000000",
"link": "#B2B6FE"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "ABCMonumentGrotesk"
},
"fontStacks": {
"heading": [
"ABCMonumentGrotesk",
"sans-serif"
],
"body": [
"ABCMonumentGrotesk",
"sans-serif"
],
"paragraph": [
"ABCMonumentGrotesk",
"sans-serif"
]
},
"fontSizes": {
"h1": "84px",
"h2": "64px",
"body": "22px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#B2B6FE",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://marketing-website-dfh.pages.dev/_astro/nav-logo.DeQ_NCjq.svg",
"favicon": "https://cdn.withpersona.com/favicons/favicon.svg",
"ogImage": null,
"logoHref": "/",
"logoAlt": "persona-logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Persona'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Try it now",
"reasoning": "Button #1 ('Try it now') has a vibrant blue background (#B2B6FE), which aligns with the brand's accent color and is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 2,
"text": "Get a demo",
"reasoning": "Button #2 ('Get a demo') has a white background (#FFFFFF), providing a clear contrast to the primary button's blue, making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses seeking secure identity verification solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Persona'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}