Mural Brand Identity

A complete profile of Mural's visual system — colors, typography, components, and personality — extracted from https://www.mural.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.mural.co/.
primary
#00C27A
rgb(0, 194, 122)
secondary
#B8C1CC
rgb(184, 193, 204)
accent
#00C27A
rgb(0, 194, 122)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#B4F5C8
rgb(180, 245, 200)

Typography

Each font links to its Google Fonts page where available.
primary
ABC Social
ABC Social Google Fonts →
heading
ABC Social
ABC Social Google Fonts →
STK Bureau, Times New Roman, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mural's actual button styles.

Input

background: #000000
textColor: #FFFFFF
borderColor: #4F5457
borderRadius: 8px
shadow: none

Button Primary

background: #00C27A
textColor: #000000
borderRadius: 8px
shadow: none

Button Secondary

background: #FFFFFF
textColor: #000000
borderColor: #DCE1E5
borderRadius: 8px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: teams and businesses seeking collaboration tools

Mural Brand in the Wild

Brand Assets

Image Source: mural.co

.webp)
Image Source: mural.co

Image Source: mural.co

Image Source: mural.co

Image Source: mural.co

.webp)
Image Source: mural.co

Frequently Asked Questions

What is Mural's primary brand color?
Mural's primary brand color is #00C27A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Mural use?
Mural uses ABC Social as the primary typeface across body and headings.

Does Mural use a light or dark theme?
Mural's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Mural's logo?
Mural's logo is available directly on their site (https://www.mural.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.mural.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mural.

Methodology

Brand data on this page was extracted from https://www.mural.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Social",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "STK Bureau",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00C27A",
    "secondary": "#B8C1CC",
    "accent": "#00C27A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#B4F5C8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Social",
      "heading": "ABC Social"
    },
    "fontStacks": {
      "heading": [
        "STK Bureau",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "14px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#4F5457",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00C27A",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#DCE1E5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62e11362da2667ac3d0e6ed5/6310bb11874afdba54b2cbf7_mural-logo-color.svg",
    "favicon": "https://cdn.prod.website-files.com/62e11362da2667ac3d0e6ed5/63f8b1b0585b45a64baf52da_Mural_Favicon_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/62e11362da2667ac3d0e6ed5/638f50f56076f389d91406a0_Mural_OG_image_launch.png",
    "logoHref": "https://www.mural.co/",
    "logoAlt": "Mural Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "teams and businesses seeking collaboration tools"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}

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