Mercury Brand: Colors, Fonts, Logo & Visual Identity
Mercury Brand Identity
A complete profile of Mercury's visual system — colors, typography, components, and personality — extracted from https://mercury.com/. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#5A5548
Accent
#5266EB
Body Font
Arcadia
Heading
ArcadiaDisplay
Color Palette
Brand palette extracted from https://mercury.com/.
primary
#5A5548
rgb(90, 85, 72)
secondary
#DED9CA
rgb(222, 217, 202)
accent
#5266EB
rgb(82, 102, 235)
background
#F6F5F2
rgb(246, 245, 242)
textPrimary
#2A2924
rgb(42, 41, 36)
link
#5266EB
rgb(82, 102, 235)
Typography
Each font links to its Google Fonts page where available.
primary
Arcadia
Arcadia Google Fonts →
heading
ArcadiaDisplay
ArcadiaDisplay Google Fonts →
Arcadia
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M44.248%2010.172H47.4L50.344%2018.22H50.392L53.304%2010.172H56.472V21.5H54.472V12.396H54.44L51%2021.5H49.592L46.2%2012.396H46.168V21.5H44.248V10.172ZM61.9902%2010.172H69.4942V11.932H64.0062V14.812H69.2062V16.508H64.0062V19.708H69.7822V21.5H61.9902V10.172ZM78.4364%2015.052C78.7244%2015.052%2079.0124%2015.0307%2079.3004%2014.988C79.5885%2014.9453%2079.8471%2014.8653%2080.0764%2014.748C80.3058%2014.6307%2080.4951%2014.4627%2080.6444%2014.244C80.7938%2014.0253%2080.8684%2013.7453%2080.8684%2013.404C80.8684%2013.0947%2080.7991%2012.8413%2080.6604%2012.644C80.5218%2012.4467%2080.3458%2012.2893%2080.1325%2012.172C79.9191%2012.0547%2079.6764%2011.9747%2079.4044%2011.932C79.1324%2011.8893%2078.8685%2011.868%2078.6124%2011.868H76.7884V15.052H78.4364ZM74.7724%2010.172H78.7084C79.2418%2010.172%2079.7591%2010.228%2080.2604%2010.34C80.7618%2010.452%2081.2071%2010.636%2081.5964%2010.892C81.9858%2011.148%2082.2978%2011.484%2082.5324%2011.9C82.7671%2012.316%2082.8844%2012.8227%2082.8844%2013.42C82.8844%2014.2413%2082.6525%2014.9107%2082.1884%2015.428C81.7244%2015.9453%2081.0925%2016.2947%2080.2924%2016.476L83.3164%2021.5H80.8844L78.2604%2016.7H76.7884V21.5H74.7724V10.172ZM96.0347%2012.828C95.736%2012.4227%2095.3467%2012.1267%2094.8667%2011.94C94.3867%2011.7533%2093.9173%2011.66%2093.4587%2011.66C92.872%2011.66%2092.3387%2011.7667%2091.8587%2011.98C91.3787%2012.1933%2090.9653%2012.4867%2090.6187%2012.86C90.272%2013.2333%2090.0053%2013.6707%2089.8187%2014.172C89.632%2014.6733%2089.5387%2015.2173%2089.5387%2015.804C89.5387%2016.4227%2089.6293%2016.988%2089.8107%2017.5C89.992%2018.012%2090.2507%2018.452%2090.5867%2018.82C90.9227%2019.188%2091.3253%2019.4733%2091.7947%2019.676C92.264%2019.8787%2092.792%2019.98%2093.3787%2019.98C93.9867%2019.98%2094.5253%2019.86%2094.9947%2019.62C95.464%2019.38%2095.8427%2019.0627%2096.1307%2018.668L97.7467%2019.804C97.2453%2020.4333%2096.632%2020.9213%2095.9067%2021.268C95.1813%2021.6147%2094.3333%2021.788%2093.3627%2021.788C92.4773%2021.788%2091.664%2021.6413%2090.9227%2021.348C90.1813%2021.0547%2089.544%2020.644%2089.0107%2020.116C88.4773%2019.588%2088.0613%2018.9587%2087.7627%2018.228C87.464%2017.4973%2087.3147%2016.6893%2087.3147%2015.804C87.3147%2014.8973%2087.472%2014.0787%2087.7867%2013.348C88.1013%2012.6173%2088.5333%2011.996%2089.0827%2011.484C89.632%2010.972%2090.28%2010.5773%2091.0267%2010.3C91.7733%2010.0227%2092.584%209.884%2093.4587%209.884C93.8213%209.884%2094.2%209.91867%2094.5947%209.988C94.9893%2010.0573%2095.368%2010.164%2095.7307%2010.308C96.0933%2010.452%2096.4347%2010.6307%2096.7547%2010.844C97.0747%2011.0573%2097.3467%2011.3133%2097.5707%2011.612L96.0347%2012.828ZM111.041%2017.34C111.041%2018.0227%20110.924%2018.6387%20110.689%2019.188C110.454%2019.7373%20110.134%2020.204%20109.729%2020.588C109.324%2020.972%20108.844%2021.268%20108.289%2021.476C107.734%2021.684%20107.132%2021.788%20106.481%2021.788C105.83%2021.788%20105.228%2021.684%20104.673%2021.476C104.118%2021.268%20103.636%2020.972%20103.225%2020.588C102.814%2020.204%20102.494%2019.7373%20102.265%2019.188C102.036%2018.6387%20101.921%2018.0227%20101.921%2017.34V10.172H103.937V17.26C103.937%2017.5907%20103.98%2017.9187%20104.065%2018.244C104.15%2018.5693%20104.292%2018.86%20104.489%2019.116C104.686%2019.372%20104.948%2019.58%20105.273%2019.74C105.598%2019.9%20106.001%2019.98%20106.481%2019.98C106.961%2019.98%20107.364%2019.9%20107.689%2019.74C108.014%2019.58%20108.276%2019.372%20108.473%2019.116C108.67%2018.86%20108.812%2018.5693%20108.897%2018.244C108.982%2017.9187%20109.025%2017.5907%20109.025%2017.26V10.172H111.041V17.34ZM120.127%2015.052C120.415%2015.052%20120.703%2015.0307%20120.991%2014.988C121.279%2014.9453%20121.538%2014.8653%20121.767%2014.748C121.996%2014.6307%20122.186%2014.4627%20122.335%2014.244C122.484%2014.0253%20122.559%2013.7453%20122.559%2013.404C122.559%2013.0947%20122.49%2012.8413%20122.351%2012.644C122.212%2012.4467%20122.036%2012.2893%20121.823%2012.172C121.61%2012.0547%20121.367%2011.9747%20121.095%2011.932C120.823%2011.8893%20120.559%2011.868%20120.303%2011.868H118.479V15.052H120.127ZM116.463%2010.172H120.399C120.932%2010.172%20121.45%2010.228%20121.951%2010.34C122.452%2010.452%20122.898%2010.636%20123.287%2010.892C123.676%2011.148%20123.988%2011.484%20124.223%2011.9C124.458%2012.316%20124.575%2012.8227%20124.575%2013.42C124.575%2014.2413%20124.343%2014.9107%20123.879%2015.428C123.415%2015.9453%20122.783%2016.2947%20121.983%2016.476L125.007%2021.5H122.575L119.951%2016.7H118.479V21.5H116.463V10.172ZM132.173%2016.588L127.917%2010.172H130.381L133.229%2014.94L136.109%2010.172H138.445L134.189%2016.588V21.5H132.173V16.588Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(42%2C%2041%2C%2036)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Mercury's actual button styles.
Input
input
backgroundtransparenttextColor#2A2924borderColornullborderRadius32pxshadownone
Button Primary
buttonPrimary
background#5266EBtextColor#FFFFFFborderRadius32pxshadownone
Button Secondary
buttonSecondary
background#E9E8E9textColor#2A2924borderColor#D9D8DDborderRadius40pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: startups and small businesses
Mercury Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: datocms-assets.com
Source: mercury.com
Image: datocms-assets.com
Source: mercury.com
Image: datocms-assets.com
Source: mercury.com
Image: datocms-assets.com
Source: mercury.com
Image: datocms-assets.com
Source: mercury.com
Image: datocms-assets.com
Source: mercury.com
Frequently Asked Questions
What is Mercury's primary brand color?
Mercury's primary brand color is #5A5548. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Mercury use?
Mercury uses #5266EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Mercury use?
Mercury uses Arcadia for body text and ArcadiaDisplay for headings. Fonts were detected on https://mercury.com/ as part of their live design system.
Does Mercury use a light or dark theme?
Mercury's primary site uses a light color scheme, with a background of #F6F5F2.
Where can I find Mercury's logo?
Mercury's logo is available directly on their site (https://mercury.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://mercury.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mercury.
Methodology
Brand data on this page was extracted from https://mercury.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mercury.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/mercury.json GET /branding/mercury/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Arcadia",\
"role": "body"\
},\
{\
"family": "ArcadiaDisplay",\
"role": "heading"\
}\
],
"colors": {
"primary": "#5A5548",
"secondary": "#DED9CA",
"accent": "#5266EB",
"background": "#F6F5F2",
"textPrimary": "#2A2924",
"link": "#5266EB"
},
"typography": {
"fontFamilies": {
"primary": "Arcadia",
"heading": "ArcadiaDisplay"
},
"fontStacks": {
"heading": [\
"Arcadia"\
],
"body": [\
"Arcadia"\
],
"paragraph": [\
"Arcadia"\
]
},
"fontSizes": {
"h1": "72.0192px",
"h2": "48px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#2A2924",
"borderColor": null,
"borderRadius": "32px",
"borderRadiusCorners": {
"topLeft": "32px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "32px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#5266EB",
"textColor": "#FFFFFF",
"borderRadius": "32px",
"borderRadiusCorners": {
"topLeft": "32px",
"topRight": "32px",
"bottomRight": "32px",
"bottomLeft": "32px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E9E8E9",
"textColor": "#2A2924",
"borderColor": "#D9D8DD",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "none"
}
},
"images": {
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},
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},
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},
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},
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},
"personality": {
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},
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"framework": "tailwind",
"componentLibrary": ""
},
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},
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"rawLogoSelection": {
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"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mercury', and links to the homepage.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
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}
}
}
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