Maxima Brand: Colors, Fonts, Logo & Visual Identity
Maxima Brand Identity
A complete profile of Maxima's visual system — colors, typography, components, and personality — extracted from https://www.maxima.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#0000EE
Accent
#15151C
Body Font
DM Sans
Heading
Newsreader Variable
Color Palette
Brand palette extracted from https://www.maxima.ai/.
primary
#0000EE
rgb(0, 0, 238)
secondary
#2D2D3C
rgb(45, 45, 60)
accent
#15151C
rgb(21, 21, 28)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#414151
rgb(65, 65, 81)
Typography
Each font links to its Google Fonts page where available.
primary
DM Sans
DM Sans Google Fonts →
heading
Newsreader Variable
Newsreader Variable Google Fonts →
Newsreader Variable, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Maxima's actual button styles.
Input
input
background#FFFFFFtextColor#111111borderColornullborderRadius4pxshadownone
Button Primary
buttonPrimary
background#15151CtextColor#FFFFFFborderRadius4pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: business professionals in accounting and finance
Maxima Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: framerusercontent.com
Source: maxima.ai
Image: framerusercontent.com
Source: maxima.ai
Image: cloudfront-us-east-2.images.arcpublishing.com
Source: maxima.ai
Image: framerusercontent.com
Source: maxima.ai
Image: framerusercontent.com
Source: maxima.ai
Image: framerusercontent.com
Source: maxima.ai
Frequently Asked Questions
What is Maxima's primary brand color?
Maxima's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Maxima use?
Maxima uses #15151C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Maxima use?
Maxima uses DM Sans for body text and Newsreader Variable for headings. Fonts were detected on https://www.maxima.ai/ as part of their live design system.
Does Maxima use a light or dark theme?
Maxima's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Maxima's logo?
Maxima's logo is available directly on their site (https://www.maxima.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.maxima.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Maxima.
Methodology
Brand data on this page was extracted from https://www.maxima.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Maxima.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/maxima.json GET /branding/maxima/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "DM Sans",\
"role": "body"\
},\
{\
"family": "Newsreader Variable",\
"role": "heading"\
}\
],
"colors": {
"primary": "#0000EE",
"secondary": "#2D2D3C",
"accent": "#15151C",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#414151"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "Newsreader Variable"
},
"fontStacks": {
"heading": [\
"Newsreader Variable",\
"serif"\
],
"body": [\
"sans-serif"\
],
"paragraph": [\
"DM Sans",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "60.8px",
"h2": "44.8px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#111111",
"borderColor": null,
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#15151C",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/3crKZWqUbIBimXRqhGoWE8MCoM.svg",
"ogImage": "https://framerusercontent.com/assets/MXxraruS4YAkLZl47SfiKDnV9cc.jpg",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is the only candidate linking to the homepage, which is a strong indicator of being the main brand logo. It is also visible and appropriately sized for a header logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Subscribe→",
"reasoning": "The button labeled 'Subscribe→' is the only button available and uses a dark background color (#15151C), which contrasts with the light theme of the page, making it stand out as the primary call-to-action."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is only one button available, so no secondary button can be selected."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals in accounting and finance"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is the only candidate linking to the homepage, which is a strong indicator of being the main brand logo. It is also visible and appropriately sized for a header logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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