Loyal Brand: Colors, Fonts, Logo & Visual Identity
Loyal Brand Identity
A complete profile of Loyal's visual system — colors, typography, components, and personality — extracted from https://loyal.com/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#293448
Accent
#1D2634
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from https://loyal.com/.
primary
#293448
rgb(41, 52, 72)
secondary
#4A5F83
rgb(74, 95, 131)
accent
#1D2634
rgb(29, 38, 52)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#2D2C25
rgb(45, 44, 37)
link
#1D2634
rgb(29, 38, 52)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Inter
Inter Google Fonts →
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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%20rgb(48%2C%2048%2C%2048)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20stroke-linecap%3D%22butt%22%20stroke-linejoin%3D%22miter%22%20fill-opacity%3D%220%22%20stroke-miterlimit%3D%224%22%20stroke%3D%22rgb(255%2C246%2C225)%22%20stroke-opacity%3D%221%22%20stroke-width%3D%220%22%20d%3D%22%20M-392%2C-219%20C-441.5%2C-219%20-453.25%2C-219%20-480.5%2C-219%20C-527%2C-219%20-541%2C-195%20-541%2C-166.25%20C-541%2C-118%20-541%2C-69.25%20-541%2C-69.25%20C-541%2C-69.25%20-492%2C-67.75%20-454.5%2C-97.5%20C-417%2C-127.25%20-392%2C-163.625%20-392%2C-219z%22%20style%3D%22stroke%3A%20rgb(255%2C%20246%2C%20225)%20!important%3B%20stroke-width%3A%200px%20!important%3B%20stroke-linecap%3A%20butt%20!important%3B%20stroke-linejoin%3A%20miter%20!important%3B%20fill-opacity%3A%200%20!important%3B%20stroke-opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
Brand Personality
Tone: professionalEnergy: mediumAudience: pet owners interested in longevity and health solutions for their pets
Loyal Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: loyal.com
Source: loyal.com
Image: loyal.com
Source: loyal.com
Image: loyal.com
Source: loyal.com
Image: loyal.com
Source: loyal.com
Image: loyal.com
Source: loyal.com
Image: loyal.com
Source: loyal.com
Frequently Asked Questions
What is Loyal's primary brand color?
Loyal's primary brand color is #293448. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Loyal use?
Loyal uses #1D2634 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Loyal use?
Loyal uses Inter as the primary typeface across body and headings.
Does Loyal use a light or dark theme?
Loyal's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Loyal's logo?
Loyal's logo is available directly on their site (https://loyal.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://loyal.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Loyal.
Methodology
Brand data on this page was extracted from https://loyal.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Loyal.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/loyal.json GET /branding/loyal/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Inter",\
"role": "body"\
}\
],
"colors": {
"primary": "#293448",
"secondary": "#4A5F83",
"accent": "#1D2634",
"background": "#FFFFFF",
"textPrimary": "#2D2C25",
"link": "#1D2634"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [\
"Inter",\
"sans-serif"\
],
"body": [\
"Inter",\
"sans-serif"\
],
"paragraph": [\
"Inter",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "10px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {},
"images": {
"logo": 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"favicon": "https://loyal.com/favicon/apple-touch-icon.png",
"ogImage": "https://loyal.com/images/loyal-og-preview.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": -1,
"text": "N/A",
"reasoning": "All buttons have the same background color (#F8F8F2), making it impossible to distinguish a primary CTA based on color or text."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "Since no primary button could be identified due to uniform color, a secondary button cannot be selected either."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "pet owners interested in longevity and health solutions for their pets"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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