Lightship Brand: Colors, Fonts, Logo & Visual Identity
Lightship Brand Identity
A complete profile of Lightship's visual system — colors, typography, components, and personality — extracted from https://lightshiprv.com/. Built for designers, agents, and AI tools.
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Primary
#FA5C40
Accent
#FA5C40
Body Font
F37 Bolton
Heading
F37 Bolton
Color Palette
Brand palette extracted from https://lightshiprv.com/.
primary
#FA5C40
rgb(250, 92, 64)
accent
#FA5C40
rgb(250, 92, 64)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#FA5C40
rgb(250, 92, 64)
Typography
Each font links to its Google Fonts page where available.
primary
F37 Bolton
F37 Bolton Google Fonts →
heading
F37 Bolton
F37 Bolton Google Fonts →
F37Bolton, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Lightship's actual button styles.
Input
input
backgroundtransparenttextColor#000000borderColornullborderRadius100pxshadownone
Button Primary
buttonPrimary
background#FA5C40textColor#FFFFFFborderRadius22.2656pxshadownone
Button Secondary
buttonSecondary
background#000000textColor#FFFFFFborderRadius22.2656pxshadownone
Brand Personality
Tone: modernEnergy: highAudience: outdoor enthusiasts and RV travelers
Lightship Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: lightshiprv.com
Source: lightshiprv.com
Image: lightshiprv.com
Source: lightshiprv.com
Image: lightshiprv.com
Source: lightshiprv.com
Image: lightshiprv.com
Source: lightshiprv.com
Image: lightshiprv.com
Source: lightshiprv.com
Image: lightshiprv.com
Source: lightshiprv.com
Frequently Asked Questions
What is Lightship's primary brand color?
Lightship's primary brand color is #FA5C40. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Lightship use?
Lightship uses F37 Bolton as the primary typeface across body and headings.
Does Lightship use a light or dark theme?
Lightship's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Lightship's logo?
Lightship's logo is available directly on their site (https://lightshiprv.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://lightshiprv.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lightship.
Methodology
Brand data on this page was extracted from https://lightshiprv.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lightship.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/lightship.json GET /branding/lightship/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "F37 Bolton",\
"role": "heading"\
}\
],
"colors": {
"primary": "#FA5C40",
"accent": "#FA5C40",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#FA5C40"
},
"typography": {
"fontFamilies": {
"primary": "F37 Bolton",
"heading": "F37 Bolton"
},
"fontStacks": {
"heading": [\
"F37Bolton",\
"sans-serif"\
],
"body": [\
"F37Bolton",\
"sans-serif"\
],
"paragraph": [\
"F37Bolton",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "80.1562px",
"h2": "37.8515px",
"body": "15.5859px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FA5C40",
"textColor": "#FFFFFF",
"borderRadius": "22.2656px",
"borderRadiusCorners": {
"topLeft": "22.2656px",
"topRight": "22.2656px",
"bottomRight": "22.2656px",
"bottomLeft": "22.2656px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "22.2656px",
"borderRadiusCorners": {
"topLeft": "22.2656px",
"topRight": "22.2656px",
"bottomRight": "22.2656px",
"bottomLeft": "22.2656px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://lightshiprv.com/assets/images/favicons/apple-touch-icon.png",
"ogImage": "https://lightshiprv.com/uploads/pages/Homepage/HEADER_Images/TEst/Ligthship%C2%AE_AE.1TM_Atmos_ShadeMoss_Exterior_CampMode_Image_1.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 3,
"text": "Access to main content",
"reasoning": "Button #3 uses the vibrant brand color #FA5C40 and has action-oriented text 'Access to main content', making it the primary CTA."
},
"secondary": {
"index": 0,
"text": "Register",
"reasoning": "Button #0 has a different background color (#000000) and provides a secondary action 'Register', suitable for a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "outdoor enthusiasts and RV travelers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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