Fundamental Labs Brand: Colors, Fonts, Logo & Visual Identity

Fundamental Labs Brand Identity

A complete profile of Fundamental Labs's visual system — colors, typography, components, and personality — extracted from https://fundamentalresearchlabs.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fundamentalresearchlabs.com/.
Primary: #5C5447
Secondary: #6B6356
Accent: #2C2417
Background: #F5F1E8
Text Primary: #2C2417
Link: #2C2417

Typography

Each font links to its Google Fonts page where available.
Primary: Georgia
Heading: EB Garamond
Georgia Google Fonts →
EB Garamond Google Fonts →

Visual Assets

UI Components

Live previews rendered using Fundamental Labs's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: tech professionals and researchers

Fundamental Labs Brand in the Wild

Source: fundamentalresearchlabs.com

Source: fundamentalresearchlabs.com

Source: fundamentalresearchlabs.com

Source: wsj.com

Source: x.com

Frequently Asked Questions

What is Fundamental Labs's primary brand color?
Fundamental Labs's primary brand color is #5C5447. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Fundamental Labs use?
Fundamental Labs uses #2C2417 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Fundamental Labs use?
Fundamental Labs uses Georgia for body text and EB Garamond for headings. Fonts were detected on https://fundamentalresearchlabs.com/ as part of their live design system.

Does Fundamental Labs use a light or dark theme?
Fundamental Labs's primary site uses a light color scheme, with a background of #F5F1E8.

How was this brand profile generated?
This profile was extracted from https://fundamentalresearchlabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fundamental Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "EB Garamond",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5C5447",
    "secondary": "#6B6356",
    "accent": "#2C2417",
    "background": "#F5F1E8",
    "textPrimary": "#2C2417",
    "link": "#2C2417"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Georgia",
      "heading": "EB Garamond"
    },
    "fontStacks": {
      "heading": [
        "EB Garamond"
      ],
      "body": [
        "EB Garamond",
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "EB Garamond"
      ]
    },
    "fontSizes": {
      "h1": "128px",
      "h2": "72px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2C2417",
      "textColor": "#F5F1E8",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#2C2417",
      "borderColor": "#2C2417",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://fundamentalresearchlabs.com/favicon.ico",
    "ogImage": "https://fundamentalresearchlabs.com/fundamental-labs-logo.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech professionals and researchers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}

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