Fireflies Brand: Colors, Fonts, Logo & Visual Identity
Fireflies Brand Identity
A complete profile of Fireflies's visual system — colors, typography, components, and personality — extracted from https://fireflies.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#7A5AF8
Accent
#7A5AF8
Body Font
Inter
Heading
DM Sans
Color Palette
Brand palette extracted from https://fireflies.ai/.
primary
#7A5AF8
rgb(122, 90, 248)
secondary
#30284C
rgb(48, 40, 76)
accent
#7A5AF8
rgb(122, 90, 248)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#100730
rgb(16, 7, 48)
link
#100730
rgb(16, 7, 48)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
DM Sans
DM Sans Google Fonts →
DM Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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op%20offset%3D%220.114%22%20stop-color%3D%22%23DE286E%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(222%2C%2040%2C%20110)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.303%22%20stop-color%3D%22%23C52361%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(197%2C%2035%2C%2097)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.544%22%20stop-color%3D%22%239B1A4D%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(155%2C%2026%2C%2077)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.825%22%20stop-color%3D%22%23620F30%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(98%2C%2015%2C%2048)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.994%22%20stop-color%3D%22%233D081E%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(61%2C%208%2C%2030)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3CclipPath%20id%3D%22logo-with-text_svg__i%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M28.786%200h69.429v24h-69.43z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Fireflies's actual button styles.
Button Primary
buttonPrimary
background#7A5AF8textColor#FFFFFFborderRadius4pxshadownone
Button Secondary
buttonSecondary
background#30284CtextColor#FAFAFAborderColor#231B41borderRadius4pxshadowrgba(16, 24, 40, 0.04) 0px 2px 4px 0px
Brand Personality
Tone: modernEnergy: highAudience: business professionals
Fireflies Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: t10589978.p.clickup-attachments.com
Source: fireflies.ai
Image: storage.ghost.io
Source: fireflies.ai
Image: t10589978.p.clickup-attachments.com
Source: fireflies.ai
Image: storage.ghost.io
Source: fireflies.ai
Image: t10589978.p.clickup-attachments.com
Source: fireflies.ai
Image: fireflies.ai
Source: fireflies.ai
Frequently Asked Questions
What is Fireflies's primary brand color?
Fireflies's primary brand color is #7A5AF8. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Fireflies use?
Fireflies uses Inter for body text and DM Sans for headings. Fonts were detected on https://fireflies.ai/ as part of their live design system.
Does Fireflies use a light or dark theme?
Fireflies's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Fireflies's logo?
Fireflies's logo is available directly on their site (https://fireflies.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://fireflies.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fireflies.
Methodology
Brand data on this page was extracted from https://fireflies.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fireflies.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/fireflies.json GET /branding/fireflies/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Inter",\
"role": "body"\
},\
{\
"family": "DM Sans",\
"role": "heading"\
}\
],
"colors": {
"primary": "#7A5AF8",
"secondary": "#30284C",
"accent": "#7A5AF8",
"background": "#FFFFFF",
"textPrimary": "#100730",
"link": "#100730"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "DM Sans"
},
"fontStacks": {
"heading": [\
"DM Sans",\
"sans-serif"\
],
"body": [\
"Inter",\
"sans-serif"\
],
"paragraph": [\
"Inter",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "56px",
"h2": "40px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#7A5AF8",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#30284C",
"textColor": "#FAFAFA",
"borderColor": "#231B41",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "rgba(16, 24, 40, 0.04) 0px 2px 4px 0px"
}
},
"images": {
"logo": 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"favicon": "https://fireflies.ai/favicon.ico?22cbfa51f42d5e95",
"ogImage": "https://fireflies.ai/thumbnail.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Fireflies.ai'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Try Fireflies For Free",
"reasoning": "Button #2 uses the vibrant brand color #7A5AF8 and has action-oriented text 'Try Fireflies For Free', making it the primary CTA."
},
"secondary": {
"index": 8,
"text": "Request Demo",
"reasoning": "Button #8 has a different background color #30284C and serves as a secondary action with the text 'Request Demo'."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Fireflies.ai'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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