Decart Brand: Colors, Fonts, Logo & Visual Identity
Decart Brand Identity
A complete profile of Decart's visual system — colors, typography, components, and personality — extracted from https://www.decart.ai/. Built for designers, agents, and AI tools.
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Primary
#1578F7
Accent
#2548F6
Body Font
Roobert
Heading
Monitor
Color Palette
Brand palette extracted from https://www.decart.ai/.
primary
#1578F7
rgb(21, 120, 247)
secondary
#1863DC
rgb(24, 99, 220)
accent
#2548F6
rgb(37, 72, 246)
background
#F4F3F3
rgb(244, 243, 243)
textPrimary
#2548F6
rgb(37, 72, 246)
link
#2548F6
rgb(37, 72, 246)
Typography
Each font links to its Google Fonts page where available.
primary
Roobert
Roobert Google Fonts →
heading
Monitor
Monitor Google Fonts →
Monitor, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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UI Components
Live previews rendered using Decart's actual button styles.
Button Primary
buttonPrimary
background#2548F6textColor#FFFFFFborderRadius2pxshadownone
Button Secondary
buttonSecondary
background#F4F4F2textColor#2548F6borderColor#2548F6borderRadius2pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: tech-savvy professionals
Decart Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: decart.ai
Image: cdn.prod.website-files.com
Source: decart.ai
Image: cdn.prod.website-files.com
Source: decart.ai
Image: oasis2.decart.ai
Source: oasis2.decart.ai
Image: fhjh5atyvvrkcvlx.public.blob.vercel-storage.com
Source: sidekick.decart.ai
Image: cdn.prod.website-files.com
Source: decart.ai
Frequently Asked Questions
What is Decart's primary brand color?
Decart's primary brand color is #1578F7. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Decart use?
Decart uses #2548F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Decart use?
Decart uses Roobert for body text and Monitor for headings. Fonts were detected on https://www.decart.ai/ as part of their live design system.
Does Decart use a light or dark theme?
Decart's primary site uses a light color scheme, with a background of #F4F3F3.
Where can I find Decart's logo?
Decart's logo is available directly on their site (https://www.decart.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.decart.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Decart.
Methodology
Brand data on this page was extracted from https://www.decart.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Decart.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/decart.json GET /branding/decart/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Roobert",\
"role": "body"\
},\
{\
"family": "Monitor",\
"role": "heading"\
},\
{\
"family": "Monitor Condensed",\
"role": "unknown"\
},\
{\
"family": "Roobertmono Trial",\
"role": "monospace"\
}\
],
"colors": {
"primary": "#1578F7",
"secondary": "#1863DC",
"accent": "#2548F6",
"background": "#F4F3F3",
"textPrimary": "#2548F6",
"link": "#2548F6"
},
"typography": {
"fontFamilies": {
"primary": "Roobert",
"heading": "Monitor"
},
"fontStacks": {
"heading": [\
"Monitor",\
"Arial",\
"sans-serif"\
],
"body": [\
"Roobert",\
"Arial",\
"sans-serif"\
],
"paragraph": [\
"Roobert",\
"Arial",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "68px",
"h2": "55px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "2px"
},
"components": {
"buttonPrimary": {
"background": "#2548F6",
"textColor": "#FFFFFF",
"borderRadius": "2px",
"borderRadiusCorners": {
"topLeft": "2px",
"topRight": "2px",
"bottomRight": "2px",
"bottomLeft": "2px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F4F4F2",
"textColor": "#2548F6",
"borderColor": "#2548F6",
"borderRadius": "2px",
"borderRadiusCorners": {
"topLeft": "2px",
"topRight": "2px",
"bottomRight": "2px",
"bottomLeft": "2px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b7eebaa857e5f5c10d955c_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b94eac7c2b44111d02c52d_og.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Try lucy 2.0Try lucy 2.0",
"reasoning": "Button #1 has a vibrant blue background (#2548F6), which is consistent with the brand's primary color and is likely intended to draw attention as a primary call-to-action with the text 'Try lucy 2.0'."
},
"secondary": {
"index": 0,
"text": "contact us",
"reasoning": "Button #0 has a light background (#F4F4F2) with a blue border, making it a suitable secondary action with the text 'contact us'. It contrasts with the primary button's vibrant color."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
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}
}
}
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