Cognition Brand: Colors, Fonts, Logo & Visual Identity
Cognition Brand Identity
A complete profile of Cognition's visual system — colors, typography, components, and personality — extracted from https://cognition.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#4B69D6
Accent
#5ECFB1
Body Font
IBM Plex Sans
Heading
IBM Plex Sans Condensed
Color Palette
Brand palette extracted from https://cognition.ai/.
primary
#4B69D6
rgb(75, 105, 214)
secondary
#EAF0F9
rgb(234, 240, 249)
accent
#5ECFB1
rgb(94, 207, 177)
background
#F2F5FA
rgb(242, 245, 250)
textPrimary
#0F131C
rgb(15, 19, 28)
link
#5ECFB1
rgb(94, 207, 177)
Typography
Each font links to its Google Fonts page where available.
primary
IBM Plex Sans
IBM Plex Sans Google Fonts →
heading
IBM Plex Sans Condensed
IBM Plex Sans Condensed Google Fonts →
IBM Plex Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
Brand Personality
Tone: modernEnergy: mediumAudience: tech-savvy professionals
Cognition Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.sanity.io
Source: cognition.ai
Image: cdn.sanity.io
Source: cognition.ai
Image: cdn.sanity.io
Source: cognition.ai
Image: cognition.ai
Source: cognition.ai
Image: cdn.sanity.io
Source: cognition.ai
Image: cdn.sanity.io
Source: cognition.ai
Frequently Asked Questions
What is Cognition's primary brand color?
Cognition's primary brand color is #4B69D6. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Cognition use?
Cognition uses #5ECFB1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Cognition use?
Cognition uses IBM Plex Sans for body text and IBM Plex Sans Condensed for headings. Fonts were detected on https://cognition.ai/ as part of their live design system.
Does Cognition use a light or dark theme?
Cognition's primary site uses a light color scheme, with a background of #F2F5FA.
Where can I find Cognition's logo?
Cognition's logo is available directly on their site (https://cognition.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://cognition.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cognition.
Methodology
Brand data on this page was extracted from https://cognition.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cognition.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/cognition.json GET /branding/cognition/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "IBM Plex Sans",\
"role": "body"\
},\
{\
"family": "IBM Plex Sans Condensed",\
"role": "heading"\
},\
{\
"family": "Roboto",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#4B69D6",
"secondary": "#EAF0F9",
"accent": "#5ECFB1",
"background": "#F2F5FA",
"textPrimary": "#0F131C",
"link": "#5ECFB1"
},
"typography": {
"fontFamilies": {
"primary": "IBM Plex Sans",
"heading": "IBM Plex Sans Condensed"
},
"fontStacks": {
"heading": [\
"IBM Plex Sans",\
"sans-serif"\
],
"body": [\
"IBM Plex Sans",\
"sans-serif"\
],
"paragraph": [\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Arial",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "20px",
"h2": "50px",
"body": "14.8579px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {},
"images": {
"logo": 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},
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}
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