CloudFlare Brand: Colors, Fonts, Logo & Visual Identity

CloudFlare Brand Identity

A complete profile of CloudFlare's visual system — colors, typography, components, and personality — extracted from https://cloudflare.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://cloudflare.com.

Color	Hex Code	RGB Value
primary	#FF6633	rgb(255, 102, 51)
secondary	#6B7280	rgb(107, 114, 128)
accent	#FF6633	rgb(255, 102, 51)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#000000	rgb(0, 0, 0)
link	#070033	rgb(7, 0, 51)

Typography

Each font links to its Google Fonts page where available.

Font Role	Font Family
primary	Inter
heading	Inter

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using CloudFlare's actual button styles.

Component	Background Color	Text Color	Border Color	Border Radius	Shadow
Button Primary	#FF6633	#000000	None	8px	None
Button Secondary	transparent	#000000	#FF6633	8px	None

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers

CloudFlare Brand in the Wild

Image: developers.cloudflare.com

Image: cf-assets.www.cloudflare.com

Image: files.research.cloudflare.com

Image: cf-assets.www.cloudflare.com

Frequently Asked Questions

What is CloudFlare's primary brand color? CloudFlare's primary brand color is #FF6633.

What font does CloudFlare use? CloudFlare uses Inter as the primary typeface.

Does CloudFlare use a light or dark theme? CloudFlare's primary site uses a light color scheme.

Where can I find CloudFlare's logo? CloudFlare's logo is available directly on their site.

How was this brand profile generated? This profile was extracted from https://cloudflare.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://cloudflare.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [{"family": "Inter", "role": "body"}],
  "colors": {
    "primary": "#FF6633",
    "secondary": "#6B7280",
    "accent": "#FF6633",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#070033"
  },
  "typography": {
    "fontFamilies": {"primary": "Inter", "heading": "Inter"},
    "fontStacks": {
      "heading": ["Inter", "sans-serif"],
      "body": ["Inter", "sans-serif"],
      "paragraph": ["ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"]
    },
    "fontSizes": {"h1": "70.4px", "h2": "48px", "body": "16px"}
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6633",
      "textColor": "#000000",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#FF6633",
      "borderRadius": "8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cf-assets.www.cloudflare.com/dzlvafdwdttg/69wNwfiY5mFmgpd9eQFW6j/d5131c08085a977aa70f19e7aada3fa9/1pixel-down__1_.svg",
    "favicon": "https://www.cloudflare.com/favicon.ico",
    "ogImage": "https://cf-assets.www.cloudflare.com/dzlvafdwdttg/5hEMO0prBW3wDvchZU0iBZ/8e05bb4c55f8906e58d09dbc861c0f22/CF_logo_horizontal_singlecolor_wht.svg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  }
}