Clerk Brand: Colors, Fonts, Logo & Visual Identity
Clerk Brand Identity
A complete profile of Clerk's visual system — colors, typography, components, and personality — extracted from https://clerk.com/?ref=startups.gallery. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#747686
Accent
#6C47FF
Body Font
Geist
Heading
Geist
Color Palette
Brand palette extracted from https://clerk.com/?ref=startups.gallery.
primary
#747686
rgb(116, 118, 134)
secondary
#5E5F6E
rgb(94, 95, 110)
accent
#6C47FF
rgb(108, 71, 255)
background
#F7F7F8
rgb(247, 247, 248)
textPrimary
#131316
rgb(19, 19, 22)
link
#6C47FF
rgb(108, 71, 255)
Typography
Each font links to its Google Fonts page where available.
primary
Geist
Geist Google Fonts →
heading
Geist
Geist Google Fonts →
Geist, Suisse
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Clerk's actual button styles.
Button Primary
buttonPrimary
background#6C47FFtextColor#FFFFFFborderRadius6pxshadowrgb(255, 255, 255) 0px 0px 0px 0px, rgb(108, 71, 255) 0px 0px 0px 1px, rgba(255, 255, 255, 0.07) 0px 1px 0px 0px inset, rgba(33, 33, 38, 0.2) 0px 1px 3px 0px
Button Secondary
buttonSecondary
background#131316textColor#FFFFFFborderRadius0pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: developers and tech companies
Clerk Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: clerk.com
Source: clerk.com
Image: clerk.com
Source: clerk.com
Image: clerk.com
Source: clerk.com
Image: clerk.com
Source: clerk.com
Image: clerk.com
Source: clerk.com
Image: clerk.com
Source: clerk.com
Frequently Asked Questions
What is Clerk's primary brand color?
Clerk's primary brand color is #747686. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Clerk use?
Clerk uses #6C47FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Clerk use?
Clerk uses Geist as the primary typeface across body and headings.
Does Clerk use a light or dark theme?
Clerk's primary site uses a light color scheme, with a background of #F7F7F8.
Where can I find Clerk's logo?
Clerk's logo is available directly on their site (https://clerk.com/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://clerk.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clerk.
Methodology
Brand data on this page was extracted from https://clerk.com/?ref=startups.gallery on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clerk.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/clerk.json GET /branding/clerk/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Geist",\
"role": "unknown"\
},\
{\
"family": "Suisse",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#747686",
"secondary": "#5E5F6E",
"accent": "#6C47FF",
"background": "#F7F7F8",
"textPrimary": "#131316",
"link": "#6C47FF"
},
"typography": {
"fontFamilies": {
"primary": "Geist",
"heading": "Geist"
},
"fontStacks": {
"heading": [\
"Geist",\
"Suisse"\
],
"body": [\
"Geist",\
"Suisse"\
],
"paragraph": [\
"Geist",\
"Suisse"\
]
},
"fontSizes": {
"h1": "64px",
"h2": "13px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#6C47FF",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgb(108, 71, 255) 0px 0px 0px 1px, rgba(255, 255, 255, 0.07) 0px 1px 0px 0px inset, rgba(33, 33, 38, 0.2) 0px 1px 3px 0px"
},
"buttonSecondary": {
"background": "#131316",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://clerk.com/v2/favicon.ico",
"ogImage": "https://clerk.com/opengraph-image.jpg?opengraph-image.1473831d.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
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"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clerk'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
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"index": 1,
"text": "Start building for free",
"reasoning": "Button #2 has a vibrant blue background (#6C47FF), which is the accent color, and the text 'Start building for free' is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 3,
"text": "Clerk raises $50m Series CLearn more",
"reasoning": "Button #0 has a dark background (#131316) and the text 'Clerk raises $50m Series CLearn more', which is less action-oriented, making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "developers and tech companies"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clerk'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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