Beside Brand: Colors, Fonts, Logo & Visual Identity
Beside Brand Identity
A complete profile of Beside's visual system — colors, typography, components, and personality — extracted from https://www.beside.com/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#C5BDAD
Accent
#2FA1D6
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from https://www.beside.com/.
primary
#C5BDAD
rgb(197, 189, 173)
secondary
#3898EC
rgb(56, 152, 236)
accent
#2FA1D6
rgb(47, 161, 214)
background
#FCFCFC
rgb(252, 252, 252)
textPrimary
#0E0E10
rgb(14, 14, 16)
link
#2FA1D6
rgb(47, 161, 214)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Inter
Inter Google Fonts →
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Beside's actual button styles.
Input
input
backgroundtransparenttextColor#EFEEECborderColornullborderRadius0pxshadownone
Button Primary
buttonPrimary
background#0E0E10textColor#FFFFFFborderRadius4800pxshadownone
Button Secondary
buttonSecondary
background#EDEDEDtextColor#0E0E10borderRadius4800pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: professionals and businesses looking for communication solutions
Beside Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: beside.com
Image: cdn.prod.website-files.com
Source: beside.com
.png)
Image: cdn.prod.website-files.com
.png){kind=link}
Source: beside.com
Image: cdn.prod.website-files.com
Source: beside.com
Image: cdn.prod.website-files.com
Source: beside.com
Image: cdn.prod.website-files.com
Source: beside.com
Frequently Asked Questions
What is Beside's primary brand color?
Beside's primary brand color is #C5BDAD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Beside use?
Beside uses #2FA1D6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Beside use?
Beside uses Inter as the primary typeface across body and headings.
Does Beside use a light or dark theme?
Beside's primary site uses a light color scheme, with a background of #FCFCFC.
Where can I find Beside's logo?
Beside's logo is available directly on their site (https://www.beside.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.beside.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Beside.
Methodology
Brand data on this page was extracted from https://www.beside.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Beside.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/beside.json GET /branding/beside/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Inter",\
"role": "body"\
}\
],
"colors": {
"primary": "#C5BDAD",
"secondary": "#3898EC",
"accent": "#2FA1D6",
"background": "#FCFCFC",
"textPrimary": "#0E0E10",
"link": "#2FA1D6"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [\
"Inter",\
"sans-serif"\
],
"body": [\
"Inter",\
"sans-serif"\
],
"paragraph": [\
"Inter",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "44px",
"h2": "32px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "24px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#EFEEEC",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#0E0E10",
"textColor": "#FFFFFF",
"borderRadius": "4800px",
"borderRadiusCorners": {
"topLeft": "4800px",
"topRight": "4800px",
"bottomRight": "4800px",
"bottomLeft": "4800px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EDEDED",
"textColor": "#0E0E10",
"borderRadius": "4800px",
"borderRadiusCorners": {
"topLeft": "4800px",
"topRight": "4800px",
"bottomRight": "4800px",
"bottomLeft": "4800px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://cdn.prod.website-files.com/68da59e688b434b19dfe4efd/68da801b363938792ed591e7_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/68da59e688b434b19dfe4efd/691b6159b4041a650514cf02_home.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Try for Free",
"reasoning": "Button #1 ('Try for Free') has a dark background (#0E0E10) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to engage with the product."
},
"secondary": {
"index": 0,
"text": "Contact sales",
"reasoning": "Button #0 ('Contact sales') has a light background (#EDEDED) and serves as a secondary action, complementing the primary CTA by offering a different engagement option."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "professionals and businesses looking for communication solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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