Anthropic Brand: Colors, Fonts, Logo & Visual Identity
Anthropic Brand Identity
A complete profile of Anthropic's visual system — colors, typography, components, and personality — extracted from https://anthropic.com. Built for designers, agents, and AI tools.
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Primary
#C6613F
Accent
#D97757
Body Font
Georgia
Heading
Anthropic Serif
Color Palette
Brand palette extracted from https://anthropic.com.
primary
#C6613F
rgb(198, 97, 63)
secondary
#3898EC
rgb(56, 152, 236)
accent
#D97757
rgb(217, 119, 87)
background
#F0EEE6
rgb(240, 238, 230)
textPrimary
#141413
rgb(20, 20, 19)
link
#D97757
rgb(217, 119, 87)
Typography
Each font links to its Google Fonts page where available.
primary
Georgia
Georgia Google Fonts →
heading
Anthropic Serif
Anthropic Serif Google Fonts →
Anthropic Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Anthropic's actual button styles.
Button Primary
buttonPrimary
background#141413textColor#FAF9F5borderRadius8pxshadownone
Button Secondary
buttonSecondary
background#FAF9F5textColor#141413borderColor#F0EEE6borderRadius8pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: tech-savvy professionals
Anthropic Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.sanity.io
Source: anthropic.com
Image: cdn.sanity.io
Source: anthropic.com
Image: anthropic.com
Source: anthropic.com
Image: cdn.prod.website-files.com
Source: anthropic.com
Image: cdn.sanity.io
Source: anthropic.com
Frequently Asked Questions
What is Anthropic's primary brand color?
Anthropic's primary brand color is #C6613F. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Anthropic use?
Anthropic uses #D97757 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Anthropic use?
Anthropic uses Georgia for body text and Anthropic Serif for headings. Fonts were detected on https://anthropic.com as part of their live design system.
Does Anthropic use a light or dark theme?
Anthropic's primary site uses a light color scheme, with a background of #F0EEE6.
Where can I find Anthropic's logo?
Anthropic's logo is available directly on their site (https://anthropic.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://anthropic.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Anthropic.
Methodology
Brand data on this page was extracted from https://anthropic.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Anthropic.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/anthropic.json GET /branding/anthropic/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Anthropic Serif",\
"role": "heading"\
},\
{\
"family": "Georgia",\
"role": "body"\
},\
{\
"family": "Anthropic Sans",\
"role": "body"\
}\
],
"colors": {
"primary": "#C6613F",
"secondary": "#3898EC",
"accent": "#D97757",
"background": "#F0EEE6",
"textPrimary": "#141413",
"link": "#D97757"
},
"typography": {
"fontFamilies": {
"primary": "Georgia",
"heading": "Anthropic Serif"
},
"fontStacks": {
"heading": [\
"Anthropic Sans",\
"Arial",\
"sans-serif"\
],
"body": [\
"Anthropic Serif",\
"Georgia",\
"sans-serif"\
],
"paragraph": [\
"Anthropic Serif",\
"Georgia",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "64px",
"h2": "96px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "2px"
},
"components": {
"buttonPrimary": {
"background": "#141413",
"textColor": "#FAF9F5",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FAF9F5",
"textColor": "#141413",
"borderColor": "#F0EEE6",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/681d52619fec35886a7f1a70_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/68309ab48369f7ad9b4a40e1_open-graph.jpg",
"logoHref": "https://www.anthropic.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 3,
"reasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anthropic'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Try Claude",
"reasoning": "Button #0 'Try Claude' is likely the primary CTA due to its action-oriented text and distinct dark background, which stands out as a primary action."
},
"secondary": {
"index": 5,
"text": "Continue reading",
"reasoning": "Button #5 'Continue reading' has a different background color (#FAF9F5) and serves as a secondary action, making it suitable as the secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 3,
"selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anthropic'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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