Amigo Brand: Colors, Fonts, Logo & Visual Identity
Amigo Brand Identity
A complete profile of Amigo's visual system — colors, typography, components, and personality — extracted from https://www.amigo.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#083241
Accent
#AA412A
Body Font
Inter
Heading
Playfair Display
Color Palette
Brand palette extracted from https://www.amigo.ai/.
primary
#083241
rgb(8, 50, 65)
secondary
#9CA3AF
rgb(156, 163, 175)
accent
#AA412A
rgb(170, 65, 42)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#100F0F
rgb(16, 15, 15)
link
#AA412A
rgb(170, 65, 42)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Playfair Display
Playfair Display Google Fonts →
flechaS, flechaS Fallback, Playfair Display, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Amigo's actual button styles.
Button Primary
buttonPrimary
background#AA412AtextColor#FFFFFFborderRadius6pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#100F0FborderRadius6pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: healthcare professionals and organizations
Amigo Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: amigo.ai
Source: amigo.ai
Image: amigo.ai
Source: amigo.ai
Image: amigo.ai
Source: amigo.ai
Image: amigo.ai
Source: amigo.ai
Image: amigo.ai
Source: amigo.ai
Frequently Asked Questions
What is Amigo's primary brand color?
Amigo's primary brand color is #083241. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Amigo use?
Amigo uses #AA412A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Amigo use?
Amigo uses Inter for body text and Playfair Display for headings. Fonts were detected on https://www.amigo.ai/ as part of their live design system.
Does Amigo use a light or dark theme?
Amigo's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Amigo's logo?
Amigo's logo is available directly on their site (https://www.amigo.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.amigo.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amigo.
Methodology
Brand data on this page was extracted from https://www.amigo.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Amigo.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/amigo.json GET /branding/amigo/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Inter",\
"role": "body"\
},\
{\
"family": "Playfair Display",\
"role": "heading"\
},\
{\
"family": "diatypeMono",\
"role": "monospace"\
}\
],
"colors": {
"primary": "#083241",
"secondary": "#9CA3AF",
"accent": "#AA412A",
"background": "#FFFFFF",
"textPrimary": "#100F0F",
"link": "#AA412A"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Playfair Display"
},
"fontStacks": {
"heading": [\
"flechaS",\
"flechaS Fallback",\
"Playfair Display",\
"Georgia",\
"serif"\
],
"body": [\
"Inter",\
"system-ui",\
"arial",\
"sans-serif"\
],
"paragraph": [\
"flechaS",\
"flechaS Fallback",\
"Playfair Display",\
"Georgia",\
"serif"\
]
},
"fontSizes": {
"h1": "52px",
"h2": "48px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#AA412A",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#100F0F",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": 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},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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