Accrual Brand: Colors, Fonts, Logo & Visual Identity
Accrual Brand Identity
A complete profile of Accrual's visual system — colors, typography, components, and personality — extracted from https://accrual.com/. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#EDBE3E
Accent
#EDBE3E
Body Font
Muoto
Heading
Muoto
Color Palette
Brand palette extracted from https://accrual.com/.
primary
#EDBE3E
rgb(237, 190, 62)
accent
#EDBE3E
rgb(237, 190, 62)
background
#1A1A1A
rgb(26, 26, 26)
textPrimary
#1A1A1A
rgb(26, 26, 26)
link
#5E4B17
rgb(94, 75, 23)
Typography
Each font links to its Google Fonts page where available.
primary
Muoto
Muoto Google Fonts →
heading
Muoto
Muoto Google Fonts →
Muoto, -apple-system, BlinkMacSystemFont, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M70.1251%204.30664C72.381%204.30664%2074.2089%204.86663%2075.6085%205.98633C76.9286%207.02681%2077.846%208.4704%2078.3605%2010.3164C78.4121%2010.5024%2078.297%2010.6921%2078.1095%2010.7383L77.174%2010.9688C76.99%2011.0138%2076.8045%2010.9035%2076.7482%2010.7227C76.2941%209.2638%2075.5683%208.10499%2074.5714%207.24609C73.5011%206.32395%2072.0268%205.86328%2070.1496%205.86328C68.6185%205.86333%2067.3015%206.18415%2066.1984%206.82617C65.0951%207.45191%2064.2552%208.34146%2063.6788%209.49414C63.1026%2010.6303%2062.8136%2011.9558%2062.8136%2013.4707C62.8136%2015.002%2063.1025%2016.3444%2063.6788%2017.4971C64.2552%2018.633%2065.0953%2019.522%2066.1984%2020.1641C67.3015%2020.8061%2068.6184%2021.1279%2070.1496%2021.1279C72.0103%2021.1279%2073.4677%2020.6742%2074.5216%2019.7686C75.5024%2018.9103%2076.2271%2017.7459%2076.6945%2016.2744C76.7528%2016.0909%2076.9445%2015.9818%2077.13%2016.0332L78.0744%2016.2949C78.2559%2016.3453%2078.365%2016.531%2078.3156%2016.7129C77.8162%2018.5479%2076.9059%2019.9863%2075.5841%2021.0283C74.2009%2022.1316%2072.3811%2022.6836%2070.1251%2022.6836C68.3304%2022.6836%2066.7417%2022.2963%2065.3585%2021.5225C63.9918%2020.7486%2062.9295%2019.6702%2062.172%2018.2871C61.431%2016.8875%2061.0607%2015.282%2061.0607%2013.4707C61.0607%2011.6594%2061.431%2010.0619%2062.172%208.67871C62.9295%207.29552%2063.9918%206.22524%2065.3585%205.46777C66.7417%204.69395%2068.3304%204.30665%2070.1251%204.30664ZM92.2746%204.30664C94.5304%204.30664%2096.3662%204.85872%2097.7824%205.96191C99.119%206.98773%20100.038%208.42412%20100.538%2010.2715C100.588%2010.4557%20100.475%2010.643%20100.29%2010.6904L99.0294%2011.0137C98.8447%2011.061%2098.6569%2010.9515%2098.5997%2010.7695C98.1629%209.37979%2097.4707%208.28764%2096.5236%207.49316C95.5026%206.62042%2094.0938%206.18359%2092.299%206.18359C90.8171%206.18365%2089.549%206.48844%2088.4953%207.09766C87.4416%207.69038%2086.6352%208.53859%2086.0753%209.6416C85.5319%2010.7284%2085.2599%2012.0052%2085.2599%2013.4707C85.2599%2014.9691%2085.532%2016.2698%2086.0753%2017.373C86.6187%2018.4598%2087.4171%2019.3077%2088.4708%2019.917C89.5411%2020.5097%2090.8171%2020.8066%2092.299%2020.8066C94.0774%2020.8066%2095.4613%2020.3867%2096.4494%2019.5469C97.3824%2018.7515%2098.0809%2017.6432%2098.5451%2016.2227C98.6047%2016.0401%2098.7967%2015.9332%2098.9816%2015.9854L100.252%2016.3438C100.432%2016.3945%20100.541%2016.5781%20100.493%2016.7588C100.008%2018.5796%2099.0956%2020.0116%2097.7579%2021.0537C96.3418%2022.1404%2094.5139%2022.6836%2092.2746%2022.6836C90.4797%2022.6836%2088.8822%2022.3053%2087.4826%2021.5479C86.0994%2020.7739%2085.0291%2019.6947%2084.2716%2018.3115C83.5143%2016.912%2083.1359%2015.2983%2083.1359%2013.4707C83.1359%2011.6594%2083.5142%2010.0619%2084.2716%208.67871C85.0456%207.27903%2086.1247%206.20083%2087.5079%205.44336C88.9076%204.68595%2090.4962%204.30666%2092.2746%204.30664ZM129.621%204.60254C129.814%204.60257%20129.971%204.75985%20129.971%204.95312V15.1748C129.971%2016.706%20130.383%2017.8838%20131.206%2018.707C132.029%2019.5302%20133.273%2019.9414%20134.936%2019.9414C136.615%2019.9414%20137.875%2019.5302%20138.715%2018.707C139.571%2017.8673%20139.999%2016.6896%20139.999%2015.1748V4.95312C139.999%204.75983%20140.156%204.60254%20140.35%204.60254H142.342C142.535%204.60262%20142.692%204.75988%20142.692%204.95312V15.3477C142.692%2016.846%20142.387%2018.1468%20141.777%2019.25C141.168%2020.3366%20140.279%2021.1847%20139.11%2021.7939C137.958%2022.3868%20136.566%2022.6836%20134.936%2022.6836C133.306%2022.6836%20131.906%2022.3867%20130.736%2021.7939C129.568%2021.1847%20128.679%2020.3366%20128.069%2019.25C127.46%2018.1468%20127.155%2016.846%20127.155%2015.3477V4.95312C127.155%204.75993%20127.312%204.60271%20127.505%204.60254H129.621ZM49.8029%204.60254C49.9419%204.60254%2050.0674%204.68516%2050.1232%204.8125L57.5978%2021.8965C57.6989%2022.1276%2057.5297%2022.3865%2057.2775%2022.3867H56.5353C56.396%2022.3867%2056.2696%2022.3044%2056.214%2022.1768L49.2413%206.13379H49.0685L42.0714%2022.1768C42.0158%2022.3043%2041.8893%2022.3867%2041.7501%2022.3867H41.0831C40.8307%2022.3867%2040.6607%2022.1277%2040.7619%2021.8965L48.2599%204.8125C48.3157%204.6853%2048.4423%204.60254%2048.5812%204.60254H49.8029ZM115.346%204.60254C116.548%204.60254%20117.585%204.80904%20118.458%205.2207C119.347%205.63237%20120.022%206.22508%20120.484%206.99902C120.961%207.75643%20121.2%208.67002%20121.2%209.74023C121.2%2010.7612%20120.961%2011.6587%20120.484%2012.4326C120.006%2013.2064%20119.315%2013.8072%20118.409%2014.2354C117.696%2014.5655%20116.871%2014.7608%20115.936%2014.8262L121.176%2021.8271C121.349%2022.0578%20121.185%2022.3864%20120.897%2022.3867H118.86C118.747%2022.3866%20118.642%2022.333%20118.576%2022.2422L113.245%2014.8535H108.776V22.0371C108.775%2022.2303%20108.619%2022.3867%20108.426%2022.3867H106.902C106.709%2022.3865%20106.553%2022.2302%20106.553%2022.0371V4.95312C106.553%204.75996%20106.709%204.60275%201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Logo
Social Card
UI Components
Live previews rendered using Accrual's actual button styles.
Button Primary
buttonPrimary
background#EDBE3EtextColor#0C0C0CborderRadius0pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#040404borderRadius9999pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: business professionals
Accrual Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: accrual.com
Source: accrual.com
Image: accrual.com
Source: accrual.com
Image: accrual.com
Source: accrual.com
Image: accrual.com
Source: accrual.com
Image: accrual.com
Source: accrual.com
Image: accrual.com
Source: accrual.com
Frequently Asked Questions
What is Accrual's primary brand color?
Accrual's primary brand color is #EDBE3E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Accrual use?
Accrual uses Muoto as the primary typeface across body and headings.
Does Accrual use a light or dark theme?
Accrual's primary site uses a dark color scheme, with a background of #1A1A1A.
Where can I find Accrual's logo?
Accrual's logo is available directly on their site (https://accrual.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://accrual.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Accrual.
Methodology
Brand data on this page was extracted from https://accrual.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Accrual.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/accrual.json GET /branding/accrual/llms.txt
{
"colorScheme": "dark",
"fonts": [\
{\
"family": "Muoto",\
"role": "body"\
},\
{\
"family": "Helvetica Neue",\
"role": "body"\
}\
],
"colors": {
"primary": "#EDBE3E",
"accent": "#EDBE3E",
"background": "#1A1A1A",
"textPrimary": "#1A1A1A",
"link": "#5E4B17"
},
"typography": {
"fontFamilies": {
"primary": "Muoto",
"heading": "Muoto"
},
"fontStacks": {
"heading": [\
"Muoto",\
"-apple-system",\
"BlinkMacSystemFont",\
"Helvetica Neue",\
"sans-serif"\
],
"body": [\
"Muoto",\
"-apple-system",\
"BlinkMacSystemFont",\
"Helvetica Neue",\
"sans-serif"\
],
"paragraph": [\
"Muoto",\
"-apple-system",\
"BlinkMacSystemFont",\
"Helvetica Neue",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "46px",
"h2": "36px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#EDBE3E",
"textColor": "#0C0C0C",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#040404",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
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"favicon": null,
"ogImage": "https://accrual.com/static/opengraph.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get In TouchLearn More",
"reasoning": "Button #0 uses the vibrant brand color #EDBE3E, which is consistent with the primary brand color and is likely intended to draw attention as the main call-to-action."
},
"secondary": {
"index": 4,
"text": "Learn More",
"reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action ('Learn More'), making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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