Yarn Brand: Colors, Fonts, Logo & Visual Identity
Yarn Brand Identity
A complete profile of Yarn's visual system — colors, typography, components, and personality — extracted from https://www.yarn.so. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#5E67F6
Accent
#E45E5E
Body Font
Roboto
Heading
Roboto
Color Palette
Brand palette extracted from https://www.yarn.so.
primary
#5E67F6
rgb(94, 103, 246)
secondary
#545EF5
rgb(84, 94, 245)
accent
#E45E5E
rgb(228, 94, 94)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#E45E5E
rgb(228, 94, 94)
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
Roboto Google Fonts →
heading
Roboto
Roboto Google Fonts →
ABCDiatype, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, Apple Color Emoji, Segoe UI Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
UI Components
Live previews rendered using Yarn's actual button styles.
Input
input
background#FFFFFFtextColor#FFFFFFborderColor#FFFFFFborderRadius3pxshadownone
Button Primary
buttonPrimary
background#000000textColor#FFFFFFborderRadius0pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#FFFFFFborderRadius3pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: digital marketers and video content creators
Yarn Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: s3images.coroflot.com
Source: coroflot.com
Image: textilesbar.com
Source: textilesbar.com
Image: static.vecteezy.com
Source: vecteezy.com
Image: blog.lionbrand.com
Source: blog.lionbrand.com
Image: researchgate.net
Source: researchgate.net
Image: static.vecteezy.com
Source: vecteezy.com
Frequently Asked Questions
What is Yarn's primary brand color?
Yarn's primary brand color is #5E67F6. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Yarn use?
Yarn uses #E45E5E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Yarn use?
Yarn uses Roboto as the primary typeface across body and headings.
Does Yarn use a light or dark theme?
Yarn's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Yarn's logo?
Yarn's logo is available directly on their site (https://www.yarn.so). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.yarn.so using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Yarn.
Methodology
Brand data on this page was extracted from https://www.yarn.so on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Yarn.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/yarn.json GET /branding/yarn/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "ABCDiatype",\
"role": "unknown"\
},\
{\
"family": "Roboto",\
"role": "body"\
},\
{\
"family": "Helvetica",\
"role": "body"\
},\
{\
"family": "Arial",\
"role": "body"\
}\
],
"colors": {
"primary": "#5E67F6",
"secondary": "#545EF5",
"accent": "#E45E5E",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#E45E5E"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Roboto"
},
"fontStacks": {
"heading": [\
"ABCDiatype",\
"ui-sans-serif",\
"system-ui",\
"-apple-system",\
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"favicon": null,
"ogImage": null,
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Yarn'. It links to the homepage, which is a strong indicator of being the primary logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
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"text": "Book a demo",
"reasoning": "Button #1 has a dark background (#000000) with white text, making it stand out as a primary CTA. It is likely placed prominently in the footer area, suggesting importance."
},
"secondary": {
"index": 0,
"text": "Book a demo",
"reasoning": "Button #0 has a white background (#FFFFFF) and is less visually prominent, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "digital marketers and video content creators"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Yarn'. It links to the homepage, which is a strong indicator of being the primary logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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