TrueClaim Brand: Colors, Fonts, Logo & Visual Identity

TrueClaim Brand Identity

A complete profile of TrueClaim's visual system — colors, typography, components, and personality — extracted from https://www.trytrueclaim.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.trytrueclaim.com.

Color Name Hex RGB
primary #ECF5FF rgb(236, 245, 255)
secondary #0000EE rgb(0, 0, 238)
accent #160042 rgb(22, 0, 66)
background #FFFFFF rgb(255, 255, 255)
textPrimary #160042 rgb(22, 0, 66)
link #160042 rgb(22, 0, 66)

Typography

Each font links to its Google Fonts page where available.

Role Font Family Google Fonts Link
primary Arial Google Fonts →
heading Arial Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using TrueClaim's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

TrueClaim Brand in the Wild

Source: trytrueclaim.com

Source: trytrueclaim.com

Source: trytrueclaim.com

Frequently Asked Questions

  1. What is TrueClaim's primary brand color?
    TrueClaim's primary brand color is #ECF5FF. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What accent color does TrueClaim use?
    TrueClaim uses #160042 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
  3. What font does TrueClaim use?
    TrueClaim uses Arial as the primary typeface across body and headings.
  4. Does TrueClaim use a light or dark theme?
    TrueClaim's primary site uses a light color scheme, with a background of #FFFFFF.
  5. Where can I find TrueClaim's logo?
    TrueClaim's logo is available directly on their site (https://www.trytrueclaim.com). The current logo URL is included in the machine-readable JSON profile linked above.
  6. How was this brand profile generated?
    This profile was extracted from https://www.trytrueclaim.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by TrueClaim.

Methodology

Brand data on this page was extracted from https://www.trytrueclaim.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by TrueClaim.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#ECF5FF",
    "secondary": "#0000EE",
    "accent": "#160042",
    "background": "#FFFFFF",
    "textPrimary": "#160042",
    "link": "#160042"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#D0D5DD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#ECF5FF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6870021f10cb5579739f03a5/687008ed0cf8b885a669d02b_Group-633120.svg",
    "favicon": "https://cdn.prod.website-files.com/6870021f10cb5579739f03a5/68a33ee59c9409664606b60d_Frame%2038315qew.png",
    "ogImage": null
  }
}

Related Brand Profiles