Swayable Brand: Colors, Fonts, Logo & Visual Identity
Swayable Brand Identity
A complete profile of Swayable's visual system — colors, typography, components, and personality — extracted from http://swayable.com. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#6742D6
Accent
#6347EB
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from http://swayable.com.
primary
#6742D6
rgb(103, 66, 214)
secondary
#2B1470
rgb(43, 20, 112)
accent
#6347EB
rgb(99, 71, 235)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#6347EB
rgb(99, 71, 235)
link
#6347EB
rgb(99, 71, 235)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Inter
Inter Google Fonts →
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Swayable's actual button styles.
Input
input
backgroundtransparenttextColor#2B1470borderColornullborderRadius0pxshadownone
Button Primary
buttonPrimary
background#6347EBtextColor#FFFFFFborderRadius5pxshadownone
Button Secondary
buttonSecondary
backgroundtransparenttextColor#6347EBborderColor#6347EBborderRadius5pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: advertisers and marketers
Swayable Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: insights.swayable.com
Source: insights.swayable.com
Image: 8440776.fs1.hubspotusercontent-na1.net
Source: insights.swayable.com
Image: insights.swayable.com
Source: insights.swayable.com
Image: insights.swayable.com
Source: insights.swayable.com
Image: 8440776.fs1.hubspotusercontent-na1.net
Source: insights.swayable.com
Image: insights.swayable.com
Source: insights.swayable.com
Frequently Asked Questions
What is Swayable's primary brand color?
Swayable's primary brand color is #6742D6. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Swayable use?
Swayable uses #6347EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Swayable use?
Swayable uses Inter as the primary typeface across body and headings.
Does Swayable use a light or dark theme?
Swayable's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Swayable's logo?
Swayable's logo is available directly on their site (http://swayable.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://swayable.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Swayable.
Methodology
Brand data on this page was extracted from http://swayable.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Swayable.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/swayable.json GET /branding/swayable/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Inter",\
"role": "body"\
},\
{\
"family": "Roboto",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#6742D6",
"secondary": "#2B1470",
"accent": "#6347EB",
"background": "#FFFFFF",
"textPrimary": "#6347EB",
"link": "#6347EB"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [\
"Inter",\
"sans-serif"\
],
"body": [\
"Inter",\
"system-ui",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"sans-serif"\
],
"paragraph": [\
"Inter",\
"system-ui",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "64px",
"h2": "45px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#2B1470",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#6347EB",
"textColor": "#FFFFFF",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#6347EB",
"borderColor": "#6347EB",
"borderRadius": "5px",
"borderRadiusCorners": {
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"favicon": "https://www.swayable.com/wp-content/uploads/2026/03/icon.svg",
"ogImage": "https://www.swayable.com/wp-content/uploads/2026/04/Swayable_Open-Graph_Image_Update.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
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"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Swayable'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
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"text": "See It In Action",
"reasoning": "Button #0 ('See It In Action') uses the vibrant brand color #6347EB, indicating it is the primary CTA. It is action-oriented and prominently placed."
},
"secondary": {
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"text": "View Case Study",
"reasoning": "Button #3 ('View Case Study') has a transparent background with a border, making it a suitable secondary CTA. It contrasts with the primary button's vibrant color."
},
"confidence": 0.95
},
"personality": {
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"energy": "medium",
"targetAudience": "advertisers and marketers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Swayable'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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