Short Story Brand: Colors, Fonts, Logo & Visual Identity

Short Story Brand Identity

A complete profile of Short Story's visual system — colors, typography, components, and personality — extracted from https://shortstorybox.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://shortstorybox.com.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

UI Components

Live previews rendered using Short Story's actual button styles.

Button Primary

Button Secondary

Brand Personality

Short Story Brand in the Wild

Source: my.shortstorybox.com

Source: blog.shortstorybox.com

Source: cdn.prod.website-files.com

Source: blog.shortstorybox.com

Source: blog.shortstorybox.com

Source: blog.shortstorybox.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://shortstorybox.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Short Story.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F6E6D5",
    "secondary": "#CC947C",
    "accent": "#F5E6D5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F4E0CE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir",
        "sans-serif"
      ],
      "body": [
        "Avenir",
        "sans-serif"
      ],
      "paragraph": [
        "Avenir",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5E6D5",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/650dd70d85627e951d7572da/650dd70d85627e951d757352_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/650dd70d85627e951d7572da/66cd01e27e02b1c2acc2eef7_friends-min%201.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found among the candidates. Candidate #0 is a hero image, not a logo, and others are not visible or relevant to the brand 'Short Story'.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "get started➔",
      "reasoning": "Button #1 has a distinct background color (#F5E6D5) that stands out from the others and uses action-oriented text 'get started➔', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Take the style quiz➔",
      "reasoning": "Button #3 has a different background color (#000000) and offers a secondary action 'Take the style quiz➔', making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "petite women 5'4\" & under"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found among the candidates. Candidate #0 is a hero image, not a logo, and others are not visible or relevant to the brand 'Short Story'.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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