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SafetyWing Brand Identity

A complete profile of SafetyWing's visual system — colors, typography, components, and personality — extracted from http://www.safetywing.com. Built for designers, agents, and AI tools.

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Copy Agent Instructions Download JSON

Primary

#5CC6C7

Accent

#EDCE68

Body Font

Inter

Heading

Inter

Color Palette

Brand palette extracted from http://www.safetywing.com.

primary

#5CC6C7

rgb(92, 198, 199)

secondary

#EDCE68

rgb(237, 206, 104)

accent

#EDCE68

rgb(237, 206, 104)

background

#273C49

rgb(39, 60, 73)

textPrimary

#273C49

rgb(39, 60, 73)

link

#273C49

rgb(39, 60, 73)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Twemoji Country Flags, Inter

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using SafetyWing's actual button styles.

Button Primary

buttonPrimary

background#EDCE68textColor#273C49borderColor#E7BB2BborderRadius12pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.15) 0px 1.5px 0px 0px inset

Button Secondary

buttonSecondary

background#7ADDB6textColor#273C49borderColor#49D19BborderRadius12pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.15) 0px 1.5px 0px 0px inset

Brand Personality

Tone: modernEnergy: mediumAudience: remote workers and digital nomads

SafetyWing Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: safetywing.com

Source: safetywing.com

Image: images.ctfassets.net

Source: safetywing.com

Image: cdn.prod.website-files.com

Source: future-of-work.safetywing.com

Image: images.ctfassets.net

Source: safetywing.com

Image: hello.safetywing.com

Source: hello.safetywing.com

Image: safetywing.com

Source: safetywing.com

Frequently Asked Questions

What is SafetyWing's primary brand color?

SafetyWing's primary brand color is #5CC6C7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does SafetyWing use?

SafetyWing uses #EDCE68 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does SafetyWing use?

SafetyWing uses Inter as the primary typeface across body and headings.

Does SafetyWing use a light or dark theme?

SafetyWing's primary site uses a dark color scheme, with a background of #273C49.

Where can I find SafetyWing's logo?

SafetyWing's logo is available directly on their site (http://www.safetywing.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.safetywing.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SafetyWing.

Methodology

Brand data on this page was extracted from http://www.safetywing.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by SafetyWing.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/safetywing.json GET /branding/safetywing/llms.txt

{
  "colorScheme": "dark",
  "fonts": [\
    {\
      "family": "Inter",\
      "role": "body"\
    },\
    {\
      "family": "Nimbus",\
      "role": "unknown"\
    },\
    {\
      "family": "Roboto",\
      "role": "unknown"\
    },\
    {\
      "family": "Helvetica",\
      "role": "unknown"\
    },\
    {\
      "family": "Arial",\
      "role": "unknown"\
    }\
  ],
  "colors": {
    "primary": "#5CC6C7",
    "secondary": "#EDCE68",
    "accent": "#EDCE68",
    "background": "#273C49",
    "textPrimary": "#273C49",
    "link": "#273C49"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [\
        "Twemoji Country Flags",\
        "Inter"\
      ],
      "body": [\
        "Twemoji Country Flags",\
        "Inter"\
      ],
      "paragraph": [\
        "Twemoji Country Flags",\
        "Inter"\
      ]
    },
    "fontSizes": {
      "h1": "69.6px",
      "h2": "132px",
      "body": "13.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDCE68",
      "textColor": "#273C49",
      "borderColor": "#E7BB2B",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.15) 0px 1.5px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#7ADDB6",
      "textColor": "#273C49",
      "borderColor": "#49D19B",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.15) 0px 1.5px 0px 0px inset"
    }
  },
  "images": {
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    "favicon": "http://www.safetywing.com/favicon.ico",
    "ogImage": "https://safetywing.com/images/og.png",
    "logoHref": "/"
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  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo for SafetyWing.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Cover your next adventure",
      "reasoning": "Button #0 ('Cover your next adventure') uses a vibrant orange color (#EDCE68) which stands out as a primary call-to-action. The text is action-oriented, encouraging users to take a step towards their next adventure, aligning with the site's focus on insurance for remote workers."
    },
    "secondary": {
      "index": 3,
      "text": "Go to Remote Health",
      "reasoning": "Button #3 ('Go to Remote Health') uses a different vibrant color (#7ADDB6) and serves as a secondary action, directing users to another important service offered by the site."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "remote workers and digital nomads"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo for SafetyWing.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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