Rose Rocket Brand: Colors, Fonts, Logo & Visual Identity
Rose Rocket Brand Identity
A complete profile of Rose Rocket's visual system — colors, typography, components, and personality — extracted from http://roserocket.com. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#194B44
Accent
#194B44
Body Font
DM Sans
Heading
Instrument Serif
Color Palette
Brand palette extracted from http://roserocket.com.
primary
#194B44
rgb(25, 75, 68)
secondary
#978F82
rgb(151, 143, 130)
accent
#194B44
rgb(25, 75, 68)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#5D807B
rgb(93, 128, 123)
link
#5D807B
rgb(93, 128, 123)
Typography
Each font links to its Google Fonts page where available.
primary
DM Sans
DM Sans Google Fonts →
heading
Instrument Serif
Instrument Serif Google Fonts →
Instrument Serif, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2021.787%206.181%20C%2020.785%205.176%2019.155%205.176%2018.153%206.181%20C%2017.774%206.562%2017.526%207.045%2017.437%207.577%20C%2017.415%207.712%2017.402%207.85%2017.401%207.986%20C%2017.401%208.141%2017.413%208.299%2017.44%208.454%20C%2017.532%208.977%2017.778%209.452%2018.153%209.828%20C%2018.528%2010.204%2019.003%2010.452%2019.525%2010.543%20C%2019.68%2010.57%2019.837%2010.584%2019.992%2010.583%20C%2020.127%2010.583%2020.263%2010.57%2020.4%2010.547%20C%2020.928%2010.457%2021.408%2010.208%2021.787%209.828%20C%2022.273%209.34%2022.539%208.693%2022.539%208.004%20C%2022.539%207.315%2022.271%206.669%2021.787%206.181%20M%2020.056%209.969%20C%2019.906%209.976%2019.755%209.965%2019.608%209.938%20C%2019.374%209.894%2019.155%209.809%2018.953%209.685%20C%2018.686%209.521%2018.462%209.298%2018.301%209.03%20C%2018.177%208.827%2018.092%208.605%2018.048%208.373%20C%2018.02%208.225%2018.009%208.074%2018.015%207.923%20C%2018.036%207.429%2018.239%206.965%2018.587%206.615%20C%2019.351%205.849%2020.596%205.849%2021.359%206.615%20C%2022.124%207.383%2022.124%208.631%2021.359%209.397%20C%2021.012%209.745%2020.548%209.95%2020.058%209.971%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Rose Rocket's actual button styles.
Button Primary
buttonPrimary
background#194B44textColor#0000EEborderRadius8pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#0000EEborderRadius8pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: businesses in freight and trucking
Rose Rocket Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: framerusercontent.com
Source: roserocket.com
Image: framerusercontent.com
Source: roserocket.com
Image: framerusercontent.com
Source: roserocket.com
Image: framerusercontent.com
Source: roserocket.com
Image: framerusercontent.com
Source: roserocket.com
Image: framerusercontent.com
Source: roserocket.com
Frequently Asked Questions
What is Rose Rocket's primary brand color?
Rose Rocket's primary brand color is #194B44. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Rose Rocket use?
Rose Rocket uses DM Sans for body text and Instrument Serif for headings. Fonts were detected on http://roserocket.com as part of their live design system.
Does Rose Rocket use a light or dark theme?
Rose Rocket's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Rose Rocket's logo?
Rose Rocket's logo is available directly on their site (http://roserocket.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://roserocket.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rose Rocket.
Methodology
Brand data on this page was extracted from http://roserocket.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rose Rocket.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/rose-rocket.json GET /branding/rose-rocket/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "DM Sans",\
"role": "body"\
},\
{\
"family": "Geist Mono",\
"role": "monospace"\
},\
{\
"family": "DM Mono",\
"role": "monospace"\
},\
{\
"family": "Instrument Serif",\
"role": "heading"\
}\
],
"colors": {
"primary": "#194B44",
"secondary": "#978F82",
"accent": "#194B44",
"background": "#FFFFFF",
"textPrimary": "#5D807B",
"link": "#5D807B"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "Instrument Serif"
},
"fontStacks": {
"heading": [\
"Instrument Serif",\
"serif"\
],
"body": [\
"sans-serif"\
],
"paragraph": [\
"DM Mono",\
"monospace"\
]
},
"fontSizes": {
"h1": "80px",
"h2": "64px",
"body": "14.4px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#194B44",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/wQHqvZcBpmlDmRpwtPD2PHxyfo.png",
"ogImage": "https://framerusercontent.com/images/CSFXJyXsZrqYwR2Bk0dl2eTKcjQ.jpg",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 10,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo for Rose Rocket.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Talk to Sales",
"reasoning": "Button #0 is selected as the primary CTA because it uses the brand's primary color (#194B44), which is vibrant and stands out as a call-to-action. The text 'Talk to Sales' is action-oriented, making it a strong candidate for primary CTA."
},
"secondary": {
"index": 2,
"text": "View Pricing",
"reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a less prominent action ('View Pricing'), which complements the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses in freight and trucking"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo for Rose Rocket.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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