PowerUs Brand: Colors, Fonts, Logo & Visual Identity

PowerUs Brand Identity

A complete profile of PowerUs's visual system — colors, typography, components, and personality — extracted from https://www.powerus.de. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.powerus.de.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using PowerUs's actual button styles.

Button Primary

Button Secondary

Brand Personality

PowerUs Brand in the Wild

Image: powerus.s3.eu-central-1.amazonaws.com Source: powerus.de

Image: powerus.s3.eu-central-1.amazonaws.com Source: powerus.de

Image: cdn.prod.website-files.com Source: powerus.de

Image: powerus.s3.eu-central-1.amazonaws.com Source: powerus.de

Image: powerus.s3.eu-central-1.amazonaws.com Source: powerus.de

Frequently Asked Questions

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#252758",
    "secondary": "#283338",
    "accent": "#FF5727",
    "background": "#F6F1EE",
    "textPrimary": "#222222",
    "link": "#FF5727"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "sans-serif"
      ],
      "body": [
        "Soehne",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF5727",
      "textColor": "#FFFFFF",
      "borderColor": "#FF5727",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(255, 87, 39) 0px 0px 0px 3px"
    },
    "buttonSecondary": {
      "background": "#252758",
      "textColor": "#FFFFFF",
      "borderColor": "#252758",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(37, 39, 88) 0px 0px 0px 3px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66a8ddfc15934775d41cb9b9/66b0c2bcd2c7c88a83b16348_logo-white.svg",
    "favicon": "https://cdn.prod.website-files.com/664c47a73aab497ab6cd898b/664c48c24dc7dcce1ca3c4b8_powerus-blitz-favicon.png",
    "ogImage": "https://link.assetfile.io/4tE8pwOomydINy7HuZOeRj/Edit--01683.jpg",
    "logoHref": "/",
    "logoAlt": "PowerUs logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PowerUs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Jetzt kostenlos loslegen",
      "reasoning": "Button #2 ('Jetzt kostenlos loslegen') uses the vibrant accent color #FF5727, which is action-oriented and likely the main CTA for users to start using the platform."
    },
    "secondary": {
      "index": 2,
      "text": "Mehr Jobs entdecken",
      "reasoning": "Button #0 ('Mehr Jobs entdecken') uses a different color (#252758) and serves as a secondary action to explore more jobs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "job seekers and employers in technical fields"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PowerUs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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