Porter Brand: Colors, Fonts, Logo & Visual Identity
Porter Brand Identity
A complete profile of Porter's visual system — colors, typography, components, and personality — extracted from https://porter.run. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://porter.run.
primary
#3898EC
rgb(56, 152, 236)
accent
#FFEA4B
rgb(255, 234, 75)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#FFEA4B
rgb(255, 234, 75)
Typography
Each font links to its Google Fonts page where available.
primary
Riforma LL
Riforma LL Google Fonts →
heading
Riforma LL
Riforma LL Google Fonts →
Riforma LL, Arial, sans-serif
Visual Assets
%3B%20content-visibility%3A%20visible%3B%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22__lottie_element_2%22%3E%3Crect%20width%3D%221200%22%20height%3D%22200%22%20x%3D%220%22%20y%3D%220%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_4%22%3E%3Cpath%20d%3D%22M0%2C0%20L200%2C0%20L200%2C200%20L0%2C200z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3Cg%20clip-path%3D%22url(%23__lottie_element_2)%22%3E%3Cg%20clip-path%3D%22url(%23__lottie_element_4)%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C-200)%22%20opacity%3D%221%22%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%3E%3Cg%20transform%3D%22matrix(1%2C0%2C0%2C1%2C100%2C100)%22%20opacity%3D%221%22%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%3E%3Cg%20opacity%3D%221%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20style%3D%22opacity%3A%201%20!important%3B%22%3E%3Cpath%20fill%3D%22rgb(255%2C234%2C75)%22%20fill-opacity%3D%221%22%20d%3D%22%20M100%2C-100%20C100%2C-100%20100%2C100%20100%2C100%20C100%2C100%20-100%2C100%20-100%2C100%20C-100%2C100%20-100%2C-100%20-100%2C-100%20C-100%2C-100%20100%2C-100%20100%2C-100z%22%20style%3D%22fill%3A%20rgb(255%2C%20234%2C%2075)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Porter's actual button styles.
Button Primary
buttonPrimary
background #000000
textColor #FFFFFF
borderColor #000000
borderRadius 0px
shadow none
Button Secondary
buttonSecondary
background #FFFBE1
textColor #000000
borderRadius 0px
shadow none
Brand Personality
Tone: modern Energy: medium Audience: developers and startups
Porter Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: porter.run
Image: cdn.prod.website-files.com
Source: porter.run
Image: cdn.prod.website-files.com
.png){kind=link}
Source: porter.run
Image: cdn.prod.website-files.com
Source: porter.run
Image: cdn.prod.website-files.com
Source: porter.run
Image: cdn.prod.website-files.com
Source: porter.run
Frequently Asked Questions
What is Porter's primary brand color?
Porter's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Porter use?
Porter uses #FFEA4B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Porter use?
Porter uses Riforma LL as the primary typeface across body and headings.
Does Porter use a light or dark theme?
Porter's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Porter's logo?
Porter's logo is available directly on their site (https://porter.run). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://porter.run using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Porter.
Methodology
Brand data on this page was extracted from https://porter.run on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Porter.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Riforma Mono LL",
"role": "monospace"
},
{
"family": "Riforma LL",
"role": "body"
}
],
"colors": {
"primary": "#3898EC",
"accent": "#FFEA4B",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#FFEA4B"
},
"typography": {
"fontFamilies": {
"primary": "Riforma LL",
"heading": "Riforma LL"
},
"fontStacks": {
"heading": [
"Riforma LL",
"Arial",
"sans-serif"
],
"body": [
"Riforma LL",
"Arial",
"sans-serif"
],
"paragraph": [
"Riforma LL",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "74.6667px",
"h2": "24px",
"body": "74.6667px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFBE1",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20viewBox%3D%220%200%201200%20200%22%20width%3D%221200%22%20height%3D%22200%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20style%3D%22width%3A%20100%25%3B%20height%3A%20100%25%3B%20transform%3A%20translate3d(0px%2C%200px%2C%200px)%3B%20content-visibility%3A%20visible%3B%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22__lottie_element_2%22%3E%3Crect%20width%3D%221200%22%20height%3D%22200%22%20x%3D%220%22%20y%3D%220%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_4%22%3E%3Cpath%20d%3D%22M0%2C0%20L200%2C0%20L200%2C200%20L0%2C200z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3Cg%20clip-path%3D%22url(%23__lottie_element_2)%22%3E%3Cg%20clip-path%3D%22url(%23__lottie_element_4)%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C-200)%22%20opacity%3D%221%22%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%3E%3Cg%20transform%3D%22matrix(1%2C0%2C0%2C1%2C100%2C100)%22%20opacity%3D%221%22%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%3E%3Cg%20opacity%3D%221%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20style%3D%22opacity%3A%201%20!important%3B%22%3E%3Cpath%20fill%3D%22rgb(255%2C234%2C75)%22%20fill-opacity%3D%221%22%20d%3D%22%20M100%2C-100%20C100%2C-100%20100%2C100%20100%2C100%20C100%2C100%20-100%2C100%20-100%2C100%20C-100%2C100%20-100%2C-100%20-100%2C-100%20C-100%2C-100%20100%2C-100%20100%2C-100z%22%20style%3D%22fill%3A%20rgb(255%2C%20234%2C%2075)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E",
"favicon": "https://cdn.prod.website-files.com/643fc03f8c77db037e34a7da/69a7462bd62d564f235e64b2_Favicon.png",
"ogImage": "https://cdn.prod.website-files.com/643fc03f8c77db037e34a7da/69bb0f4121e3b584415d5f77_porter-opengraph.jpg",
"logoHref": "/"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "developers and startups"
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
}
}