PointOne Brand: Colors, Fonts, Logo & Visual Identity
PointOne Brand Identity
A complete profile of PointOne's visual system — colors, typography, components, and personality — extracted from https://pointone.com/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#0000EE
Accent
#0269F4
Body Font
Suisse Intl Book
Heading
Teodor Medium
Color Palette
Brand palette extracted from https://pointone.com/.
primary
#0000EE
rgb(0, 0, 238)
secondary
#182230
rgb(24, 34, 48)
accent
#0269F4
rgb(2, 105, 244)
background
#F5F5F7
rgb(245, 245, 247)
textPrimary
#181A1C
rgb(24, 26, 28)
link
#0269F4
rgb(2, 105, 244)
Typography
Each font links to its Google Fonts page where available.
primary
Suisse Intl Book
Suisse Intl Book Google Fonts →
heading
Teodor Medium
Teodor Medium Google Fonts →
Teodor Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using PointOne's actual button styles.
Button Primary
buttonPrimary
background#181A1CtextColor#0000EEborderRadius63pxshadownone
Button Secondary
buttonSecondary
background#F0F0F1textColor#444444borderRadius48pxshadowrgba(0, 0, 0, 0.25) 0px 0px 0px 0px
Brand Personality
Tone: modernEnergy: mediumAudience: technology professionals
PointOne Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: framerusercontent.com
Source: pointone.com
Image: framerusercontent.com
Source: pointone.com
Image: framerusercontent.com
Source: pointone.com
Image: framerusercontent.com
Source: pointone.com
Image: framerusercontent.com
Source: pointone.com
Image: framerusercontent.com
Source: pointone.com
Frequently Asked Questions
What is PointOne's primary brand color?
PointOne's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does PointOne use?
PointOne uses #0269F4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does PointOne use?
PointOne uses Suisse Intl Book for body text and Teodor Medium for headings. Fonts were detected on https://pointone.com/ as part of their live design system.
Does PointOne use a light or dark theme?
PointOne's primary site uses a light color scheme, with a background of #F5F5F7.
Where can I find PointOne's logo?
PointOne's logo is available directly on their site (https://pointone.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://pointone.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PointOne.
Methodology
Brand data on this page was extracted from https://pointone.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by PointOne.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/pointone.json GET /branding/pointone/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Suisse Intl Book",\
"role": "body"\
},\
{\
"family": "Inter",\
"role": "body"\
},\
{\
"family": "Teodor Medium",\
"role": "heading"\
}\
],
"colors": {
"primary": "#0000EE",
"secondary": "#182230",
"accent": "#0269F4",
"background": "#F5F5F7",
"textPrimary": "#181A1C",
"link": "#0269F4"
},
"typography": {
"fontFamilies": {
"primary": "Suisse Intl Book",
"heading": "Teodor Medium"
},
"fontStacks": {
"heading": [\
"Teodor Medium",\
"sans-serif"\
],
"body": [\
"sans-serif"\
],
"paragraph": [\
"Suisse Intl Book",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "80px",
"h2": "56px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#181A1C",
"textColor": "#0000EE",
"borderRadius": "63px",
"borderRadiusCorners": {
"topLeft": "63px",
"topRight": "63px",
"bottomRight": "63px",
"bottomLeft": "63px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F0F0F1",
"textColor": "#444444",
"borderRadius": "48px",
"borderRadiusCorners": {
"topLeft": "48px",
"topRight": "48px",
"bottomRight": "48px",
"bottomLeft": "48px"
},
"shadow": "rgba(0, 0, 0, 0.25) 0px 0px 0px 0px"
}
},
"images": {
"logo": 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},
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},
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"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'PointOne'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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