Pesto Brand: Colors, Fonts, Logo & Visual Identity
Pesto Brand Identity
A complete profile of Pesto's visual system — colors, typography, components, and personality — extracted from https://www.getpesto.com/. Built for designers, agents, and AI tools.
Primary
#183221
Accent
#2EA355
Body Font
Archivo
Heading
Archivo
Color Palette
Brand palette extracted from https://www.getpesto.com/.
primary
#183221
rgb(24, 50, 33)
secondary
#297543
rgb(41, 117, 67)
accent
#2EA355
rgb(46, 163, 85)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#2EA355
rgb(46, 163, 85)
Typography
Each font links to its Google Fonts page where available.
primary
Archivo
Archivo Google Fonts →
heading
Archivo
Archivo Google Fonts →
Archivo, Helvetica, Arial, sans-serif, ui-sans-serif, system-ui, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Visual Assets
%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M.222%2015.501c-.042-.333-.042-.706-.042-1.04C.18%205.943%205.582%200%2013.437%200c6.858%200%2011.927%204.53%2011.927%2011.305%200%207.77-6.608%2012.593-14.588%2012.593-.955%200-2.077-.082-3.2-.249.748%202.577%201.745%205.236%202.867%207.937H4.336c-1.288-3.116-2.32-6.381-3.159-9.516-.42-1.58-.86-4.713-.955-6.569m6.109%202.62c1.413.373%202.783.54%204.114.54%205.776%200%209.06-3.284%209.06-7.44%200-3.533-2.453-5.985-6.027-5.985-4.281%200-7.44%203.532-7.44%209.226%200%201.164.082%202.368.291%203.656zM25.973%2021.28c0-6.319%204.447-10.973%2010.763-10.973s10.347%204.115%2010.347%2010.1c0%20.748-.082%201.578-.249%202.367H31.333c.54%203.241%202.66%204.696%205.651%204.696%202.744%200%204.323-1.206%205.03-2.992l4.862.998C45.63%2029.59%2042.014%2032%2036.985%2032c-6.9%200-11.014-4.53-11.014-10.723zm5.527-2.536h10.056c-.457-2.659-2.161-4.072-4.82-4.072-2.41%200-4.488%201.289-5.236%204.072M48.887%2025.767l5.362-1.08c.415%202.161%201.953%203.074%204.114%203.074%202.162%200%203.408-.83%203.408-2.326%200-1.58-2.244-1.788-4.739-2.243-3.365-.54-7.314-1.455-7.314-6.234%200-3.865%203.656-6.649%208.685-6.649%204.697%200%207.522%202.077%208.728%205.776l-5.196%201.08c-.415-1.786-1.661-2.619-3.532-2.619-2.077%200-3.325.915-3.325%202.161%200%201.538%201.912%201.87%204.28%202.244%203.49.582%207.813%201.288%207.813%206.151%200%203.948-2.91%206.9-8.81%206.9-4.654%200-8.312-1.786-9.476-6.234zM76.405%206.027h1.413v4.738h6.61v4.572h-6.61v8.852c0%202.161%201.08%202.992%202.95%202.992.915%200%201.788-.249%202.826-.706l1.164%204.323a11.6%2011.6%200%200%201-5.153%201.206c-4.406%200-7.025-2.453-7.025-6.609V15.338h-3.947v-4.571h3.947V6.029h3.824zM107.819%2021.153c0%206.275-4.696%2010.847-11.096%2010.847s-11.096-4.572-11.096-10.847c0-6.276%204.696-10.847%2011.096-10.847s11.096%204.613%2011.096%2010.847m-16.705%200c0%203.656%202.203%206.067%205.61%206.067%203.405%200%205.61-2.41%205.61-6.067s-2.243-6.027-5.61-6.027-5.61%202.41-5.61%206.027%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22pestoLogo_svg__a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M.18%200h107.64v32H.18z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3C%2Fpath%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)
Logo
Social Card
UI Components
Live previews rendered using Pesto's actual button styles.
Button Primary
buttonPrimary
background#2EA355textColor#FFFFFFborderColor#2EA355borderRadius12pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
Button Secondary
buttonSecondary
background#FFFFFFtextColor#2EA355borderColor#FFFFFFborderRadius12pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
Brand Personality
Tone: professional Energy: medium Audience: financially savvy individuals looking for credit solutions
Pesto Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: getpesto.com
Source: getpesto.com
Image: getpesto.com
Source: getpesto.com
Image: getpesto.com
Source: getpesto.com
Image: getpesto.com
Source: getpesto.com
Image: getpesto.com
Source: getpesto.com
Image: getpesto.com
Source: getpesto.com
Frequently Asked Questions
What is Pesto's primary brand color?
Pesto's primary brand color is #183221. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Pesto use?
Pesto uses #2EA355 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Pesto use?
Pesto uses Archivo as the primary typeface across body and headings.
Does Pesto use a light or dark theme?
Pesto's primary site uses a light color scheme, with a background of #000000.
Where can I find Pesto's logo?
Pesto's logo is available directly on their site (https://www.getpesto.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.getpesto.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pesto.
Methodology
Brand data on this page was extracted from https://www.getpesto.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pesto.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Archivo",
"role": "heading"
}
],
"colors": {
"primary": "#183221",
"secondary": "#297543",
"accent": "#2EA355",
"background": "#000000",
"textPrimary": "#000000",
"link": "#2EA355"
},
"typography": {
"fontFamilies": {
"primary": "Archivo",
"heading": "Archivo"
},
"fontStacks": {
"heading": [
"Archivo",
"Helvetica",
"Arial",
"sans-serif",
"ui-sans-serif",
"system-ui",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Archivo",
"Helvetica",
"Arial",
"sans-serif",
"ui-sans-serif",
"system-ui",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Archivo",
"Helvetica",
"Arial",
"sans-serif",
"ui-sans-serif",
"system-ui",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "60px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#2EA355",
"textColor": "#FFFFFF",
"borderColor": "#2EA355",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#2EA355",
"borderColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221em%22%20height%3D%221em%22%20fill%3D%22none%22%20viewBox%3D%220%200%20108%2032%22%20class%3D%22mx-auto%20h-%5B28px%5D%20w-%5B105px%5D%20sm%3Amx-0%20text-black%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23pestoLogo_svg__a)%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M.222%2015.501c-.042-.333-.042-.706-.042-1.04C.18%205.943%205.582%200%2013.437%200c6.858%200%2011.927%204.53%2011.927%2011.305%200%207.77-6.608%2012.593-14.588%2012.593-.955%200-2.077-.082-3.2-.249.748%202.577%201.745%205.236%202.867%207.937H4.336c-1.288-3.116-2.32-6.381-3.159-9.516-.42-1.58-.86-4.713-.955-6.569m6.109%202.62c1.413.373%202.783.54%204.114.54%205.776%200%209.06-3.284%209.06-7.44%200-3.533-2.453-5.985-6.027-5.985-4.281%200-7.44%203.532-7.44%209.226%200%201.164.082%202.368.291%203.656zM25.973%2021.28c0-6.319%204.447-10.973%2010.763-10.973s10.347%204.115%2010.347%2010.1c0%20.748-.082%201.578-.249%202.367H31.333c.54%203.241%202.66%204.696%205.651%204.696%202.744%200%204.323-1.206%205.03-2.992l4.862.998C45.63%2029.59%2042.014%2032%2036.985%2032c-6.9%200-11.014-4.53-11.014-10.723zm5.527-2.536h10.056c-.457-2.659-2.161-4.072-4.82-4.072-2.41%200-4.488%201.289-5.236%204.072M48.887%2025.767l5.362-1.08c.415%202.161%201.953%203.074%204.114%203.074%202.162%200%203.408-.83%203.408-2.326%200-1.58-2.244-1.788-4.739-2.243-3.365-.54-7.314-1.455-7.314-6.234%200-3.865%203.656-6.649%208.685-6.649%204.697%200%207.522%202.077%208.728%205.776l-5.196%201.08c-.415-1.786-1.661-2.619-3.532-2.619-2.077%200-3.325.915-3.325%202.161%200%201.538%201.912%201.87%204.28%202.244%203.49.582%207.813%201.288%207.813%206.151%200%203.948-2.91%206.9-8.81%206.9-4.654%200-8.312-1.786-9.476-6.234zM76.405%206.027h1.413v4.738h6.61v4.572h-6.61v8.852c0%202.161%201.08%202.992%202.95%202.992.915%200%201.788-.249%202.826-.706l1.164%204.323a11.6%2011.6%200%200%201-5.153%201.206c-4.406%200-7.025-2.453-7.025-6.609V15.338h-3.947v-4.571h3.947V6.029h3.824zM107.819%2021.153c0%206.275-4.696%2010.847-11.096%2010.847s-11.096-4.572-11.096-10.847c0-6.276%204.696-10.847%2011.096-10.847s11.096%204.613%2011.096%2010.847m-16.705%200c0%203.656%202.203%206.067%205.61%206.067%203.405%200%205.61-2.41%205.61-6.067s-2.243-6.027-5.61-6.027-5.61%202.41-5.61%206.027%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22pestoLogo_svg__a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M.18%200h107.64v32H.18z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3C%2Fpath%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
"favicon": null,
"ogImage": "https://www.getpesto.com/seoImage.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get a Demo",
"reasoning": "Button #0 uses a vibrant green color (#2EA355), which is typically used for primary CTAs. It stands out as the main action button on the page."
},
"secondary": {
"index": 1,
"text": "Get a Demo",
"reasoning": "Button #1 has a white background, making it less prominent than the primary button. It serves as a secondary option with the same text but a different color scheme."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "financially savvy individuals looking for credit solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}