Parallel Brand: Colors, Fonts, Logo & Visual Identity
Parallel Brand Identity
A complete profile of Parallel's visual system — colors, typography, components, and personality — extracted from https://parallel.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://parallel.ai/.
primary#FB631B
rgb(251, 99, 27)
secondary#CE9178
rgb(206, 145, 120)
accent#FB631B
rgb(251, 99, 27)
background#FFFFFF
rgb(255, 255, 255)
textPrimary#181818
rgb(24, 24, 24)
link#0D6EA5
rgb(13, 110, 165)
Typography
Each font links to its Google Fonts page where available.
primary
Gerstner Programm
Gerstner Programm Google Fonts →
heading
Gerstner Programm
Gerstner Programm Google Fonts →gerstnerProgramm, gerstnerProgramm Fallback, sans-serif
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.9454%2012.3216V7.83896C74.9454%205.3794%2076.4124%203.9079%2078.8658%203.9079H86.0645C88.7469%203.9079%2090.2139%205.3789%2090.2139%208.06857V10.0225C90.2139%2010.5513%2089.8244%2010.9419%2089.297%2010.9419H81.5251C80.8371%2010.9419%2080.4476%2011.333%2080.4476%2012.0223V12.2525C80.4476%2012.9423%2080.8371%2013.3329%2081.5251%2013.3329H83.6342C84.3222%2013.3329%2084.7117%2012.9423%2084.7117%2012.4134V12.2757C84.7117%2011.77%2084.987%2011.494%2085.4913%2011.494H89.4344C89.9387%2011.494%2090.2139%2011.77%2090.2139%2012.2757V12.3216C90.2139%2014.4824%2088.609%2016.0917%2086.454%2016.0917H78.7052C76.5045%2016.0917%2074.9454%2014.5283%2074.9454%2012.3216ZM80.906%208.50558H84.2533C84.5512%208.50558%2084.7117%208.3446%2084.7117%208.04586V7.72391C84.7117%207.05729%2084.3222%206.66621%2083.6569%206.66621H81.5019C80.8371%206.66621%2080.4471%207.0568%2080.4471%207.72391V8.04586C80.4471%208.3446%2080.6081%208.50558%2080.906%208.50558Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.1593%2015.0803V0.781669C68.1593%200.276028%2068.4346%200%2068.9388%200H72.8819C73.3862%200%2073.6615%200.276028%2073.6615%200.781669V15.0803C73.6615%2015.586%2073.3862%2015.862%2072.8819%2015.862H68.9388C68.4346%2015.862%2068.1593%2015.586%2068.1593%2015.0803Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M61.3738%2015.0803V0.781669C61.3738%200.276028%2061.649%200%2062.1533%200H66.0964C66.6007%200%2066.876%200.276028%2066.876%200.781669V15.0803C66.876%2015.586%2066.6007%2015.862%2066.0964%2015.862H62.1533C61.649%2015.862%2061.3738%2015.586%2061.3738%2015.0803Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M45.0956%2012.5058C45.0956%2010.4827%2046.6774%208.91987%2048.9245%208.91987H53.6703C54.1977%208.91987%2054.5872%208.52928%2054.5872%208.00043V7.77032C54.5872%207.05779%2054.1977%206.6667%2053.4866%206.6667H52.2028C51.4922%206.6667%2051.1021%206.94273%2051.1021%207.54022V7.63206C51.1021%207.93081%2050.9416%208.09178%2050.6437%208.09178H46.5627C46.0584%208.09178%2045.7831%207.93081%2045.7831%207.40196C45.7831%205.44803%2047.3191%203.9079%2049.4972%203.9079H56.3749C58.553%203.9079%2060.089%205.44803%2060.089%207.63206V15.0804C60.089%2015.586%2059.8137%2015.8621%2059.3094%2015.8621H56.1917C55.6874%2015.8621%2055.4121%2015.586%2055.4121%2015.1263H55.3432C54.9073%2015.586%2053.8761%2016.0917%2052.2254%2016.0917H48.8782C46.6774%2016.0917%2045.0956%2014.5056%2045.0956%2012.5058ZM54.5872%2012.5976V11.9537C54.5872%2011.5631%2054.3809%2011.3562%2053.9914%2011.3562H51.4926C50.9652%2011.3562%2050.5757%2011.7473%2050.5757%2012.2757C50.5757%2012.804%2050.9652%2013.1951%2051.4926%2013.1951H53.9914C54.3814%2013.1951%2054.5872%2012.9882%2054.5872%2012.5976Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M31.7531%2015.0804V4.91967C31.7531%204.41403%2032.0284%204.138%2032.5326%204.138H35.9257C36.4299%204.138%2036.7052%204.41403%2036.7052%204.91967V5.08065C37.6222%204.18393%2038.2412%203.90839%2039.2502%203.90839H42.0932C43.8586%203.90839%2045.0735%205.12657%2045.0735%206.8968V7.3106C45.0735%207.81624%2044.7982%208.09227%2044.2939%208.09227H40.0298C39.7318%208.09227%2039.5713%207.93129%2039.5713%207.63255V7.60934C39.5713%207.14962%2039.3192%206.8968%2038.8149%206.8968H38.1501C37.5079%206.8968%2037.2558%207.14962%2037.2558%208.06906V15.0804C37.2558%2015.586%2036.9805%2015.862%2036.4762%2015.862H32.5331C32.0289%2015.862%2031.7531%2015.586%2031.7531%2015.0804Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M15.4754%2012.5058C15.4754%2010.4827%2017.0572%208.91987%2019.3042%208.91987H24.05C24.5774%208.91987%2024.967%208.52928%2024.967%208.00043V7.77032C24.967%207.05779%2024.5774%206.6667%2023.8663%206.6667H22.5825C21.8719%206.6667%2021.4819%206.94273%2021.4819%207.54022V7.63206C21.4819%207.93081%2021.3213%208.09178%2021.0234%208.09178H16.9424C16.4381%208.09178%2016.1629%207.93081%2016.1629%207.40196C16.1629%205.44803%2017.6988%203.9079%2019.877%203.9079H26.7546C28.9327%203.9079%2030.4687%205.44803%2030.4687%207.63206V15.0804C30.4687%2015.586%2030.1934%2015.8621%2029.6891%2015.8621H26.5714C26.0671%2015.8621%2025.7918%2015.586%2025.7918%2015.1263H25.7229C25.2871%2015.586%2024.2559%2016.0917%2022.6052%2016.0917H19.2579C17.0572%2016.0917%2015.4754%2014.5056%2015.4754%2012.5058ZM24.9665%2012.5976V11.9537C24.9665%2011.5631%2024.7601%2011.3562%2024.3706%2011.3562H21.8719C21.3445%2011.3562%2020.9549%2011.7473%2020.9549%2012.2757C20.9549%2012.804%2021.345%2013.1951%2021.8719%2013.1951H24.3706C24.7606%2013.1951%2024.9665%2012.9882%2024.9665%2012.5976Z%22%20fill%3D%22%23202020%22%20style%3D%22fill%3A%20rgb(32%2C%2032%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2019.2183V4.91967C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UI Components
Live previews rendered using Parallel's actual button styles.
Button Primary
background #FB631B
textColor #FFFFFF
borderRadius 4px
shadow none
Button Secondary
background #FFFFFF
textColor #181818
borderColor #E5E5E5
borderRadius 4px
shadow none
Brand Personality
Tone: modern
Energy: high
Audience: tech-savvy professionals
Parallel Brand in the Wild
Image: cdn.sanity.io
Source: parallel.ai
Image: parallel.ai
Source: parallel.ai
Image: cdn.sanity.io
Source: parallel.ai
Image: parallel.ai
Source: parallel.ai
Image: cdn.sanity.io
Source: parallel.ai
Image: cdn.sanity.io
Source: parallel.ai
Frequently Asked Questions
What is Parallel's primary brand color?
Parallel's primary brand color is #FB631B. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Parallel use?
Parallel uses Gerstner Programm as the primary typeface across body and headings.
Does Parallel use a light or dark theme?
Parallel's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Parallel's logo?
Parallel's logo is available directly on their site (https://parallel.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://parallel.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parallel.
Methodology
Brand data on this page was extracted from https://parallel.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Parallel.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Gerstner Programm",
"role": "heading"
},
{
"family": "FT System Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#FB631B",
"secondary": "#CE9178",
"accent": "#FB631B",
"background": "#FFFFFF",
"textPrimary": "#181818",
"link": "#0D6EA5"
},
"typography": {
"fontFamilies": {
"primary": "Gerstner Programm",
"heading": "Gerstner Programm"
},
"fontStacks": {
"heading": [
"gerstnerProgramm",
"gerstnerProgramm Fallback",
"sans-serif"
],
"body": [
"gerstnerProgramm",
"gerstnerProgramm Fallback",
"sans-serif"
],
"paragraph": [
"gerstnerProgramm",
"gerstnerProgramm Fallback",
"sans-serif"
]
},
"fontSizes": {
"h1": "36px",
"h2": "26px",
"body": "36px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#FB631B",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#181818",
"borderColor": "#E5E5E5",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
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