Paradigm Brand: Colors, Fonts, Logo & Visual Identity
Paradigm Brand Identity
A complete profile of Paradigm's visual system — colors, typography, components, and personality — extracted from https://www.paradigmai.com/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#7F90CE
Accent
#080B12
Body Font
PP Neue Montreal
Heading
PP Neue Montreal
Color Palette
Brand palette extracted from https://www.paradigmai.com/.
primary
#7F90CE
rgb(127, 144, 206)
secondary
#525765
rgb(82, 87, 101)
accent
#080B12
rgb(8, 11, 18)
background
#080B12
rgb(8, 11, 18)
textPrimary
#080B12
rgb(8, 11, 18)
link
#F0F7FF
rgb(240, 247, 255)
Typography
Each font links to its Google Fonts page where available.
primary
PP Neue Montreal
PP Neue Montreal Google Fonts →
heading
PP Neue Montreal
PP Neue Montreal Google Fonts →
Atacama VAR, Palatino, Garamond, Cambria, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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7%2010.2582%20109.966%2010.0124%20109.331%2010.0124C108.668%2010.0124%20108.135%2010.347%20107.732%2011.0163C107.329%2011.6857%20107.128%2012.6247%20107.128%2013.8336V19.0583H104.761V12.7887C104.761%2011.8666%20104.628%2011.1734%20104.362%2010.709C104.102%2010.2446%20103.621%2010.0124%20102.917%2010.0124C101.449%2010.0124%20100.715%2011.3476%20100.715%2014.018V19.0583H98.2766Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Paradigm's actual button styles.
Input
input
backgroundtransparenttextColor#181D1FborderColornullborderRadius0pxshadownone
Button Primary
buttonPrimary
background#080B12textColor#FFFFFFborderColor#080B12borderRadius0pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#080B12borderColor#FFFFFFborderRadius0pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: business professionals
Paradigm Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: images.prismic.io
Source: paradigmai.com
Image: images.prismic.io
Source: paradigmai.com
Image: images.prismic.io
Source: paradigmai.com
Image: images.prismic.io
Source: paradigmai.com
Image: images.prismic.io
Source: paradigmai.com
Image: images.prismic.io
Source: paradigmai.com
Frequently Asked Questions
What is Paradigm's primary brand color?
Paradigm's primary brand color is #7F90CE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Paradigm use?
Paradigm uses #080B12 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Paradigm use?
Paradigm uses PP Neue Montreal as the primary typeface across body and headings.
Does Paradigm use a light or dark theme?
Paradigm's primary site uses a light color scheme, with a background of #080B12.
Where can I find Paradigm's logo?
Paradigm's logo is available directly on their site (https://www.paradigmai.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.paradigmai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Paradigm.
Methodology
Brand data on this page was extracted from https://www.paradigmai.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Paradigm.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/paradigm.json GET /branding/paradigm/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "PP Neue Montreal",\
"role": "body"\
},\
{\
"family": "Atacama VAR",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#7F90CE",
"secondary": "#525765",
"accent": "#080B12",
"background": "#080B12",
"textPrimary": "#080B12",
"link": "#F0F7FF"
},
"typography": {
"fontFamilies": {
"primary": "PP Neue Montreal",
"heading": "PP Neue Montreal"
},
"fontStacks": {
"heading": [\
"Atacama VAR",\
"Palatino",\
"Garamond",\
"Cambria",\
"Georgia",\
"serif"\
],
"body": [\
"PP Neue Montreal",\
"Helvetica Neue",\
"Arial",\
"sans-serif"\
],
"paragraph": [\
"PP Neue Montreal",\
"Helvetica Neue",\
"Arial",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "60px",
"h2": "18px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#181D1F",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#080B12",
"textColor": "#FFFFFF",
"borderColor": "#080B12",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#080B12",
"borderColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.paradigmai.com/favicons/favicon-96x96.png",
"ogImage": "/assets/share.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
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"text": "Try for free",
"reasoning": "Button #2 'Try for free' has a dark background (#080B12) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to try the service, which is a strong indicator of a primary button."
},
"secondary": {
"index": 0,
"text": "Request a demo",
"reasoning": "Button #0 'Request a demo' has a light background (#FFFFFF) with dark text, making it suitable as a secondary CTA. It offers an alternative action to the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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