Orchid Brand: Colors, Fonts, Logo & Visual Identity
Orchid Brand Identity
A complete profile of Orchid's visual system — colors, typography, components, and personality — extracted from https://orchid.health. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#177BE1
Accent
#FB6B13
Body Font
Noto Sans
Heading
Questrial
Color Palette
Brand palette extracted from https://orchid.health.
primary
#177BE1
rgb(23, 123, 225)
accent
#FB6B13
rgb(251, 107, 19)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#333333
rgb(51, 51, 51)
link
#185888
rgb(24, 88, 136)
Typography
Each font links to its Google Fonts page where available.
primary
Noto Sans
Noto Sans Google Fonts →
heading
Questrial
Questrial Google Fonts →
Questrial
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Orchid's actual button styles.
Input
input
background#FFFFFFtextColor#495057borderColor#ADCCFFborderRadius4pxshadownone
Button Primary
buttonPrimary
background#FB6B13textColor#FFFFFFborderRadius4pxshadownone
Button Secondary
buttonSecondary
background#BDBDBDtextColor#FFFFFFborderColor#BDBDBDborderRadius4pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: healthcare professionals
Orchid Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: orchid.exchange
Source: orchid.health
Image: orchid.health
Source: orchid.health
Image: i.ytimg.com
Source: youtube.com
Image: cdn.prod.website-files.com
Source: guides.orchidhealth.com
Image: assets.eflorist.com
Source: modestoexoticflorist.com
Image: fashiongonerogue.com
Source: fashiongonerogue.com
Frequently Asked Questions
What is Orchid's primary brand color?
Orchid's primary brand color is #177BE1. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Orchid use?
Orchid uses #FB6B13 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Orchid use?
Orchid uses Noto Sans for body text and Questrial for headings. Fonts were detected on https://orchid.health as part of their live design system.
Does Orchid use a light or dark theme?
Orchid's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Orchid's logo?
Orchid's logo is available directly on their site (https://orchid.health). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://orchid.health using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Orchid.
Methodology
Brand data on this page was extracted from https://orchid.health on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Orchid.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/orchid.json GET /branding/orchid/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Noto Sans",\
"role": "body"\
},\
{\
"family": "Questrial",\
"role": "heading"\
}\
],
"colors": {
"primary": "#177BE1",
"accent": "#FB6B13",
"background": "#FFFFFF",
"textPrimary": "#333333",
"link": "#185888"
},
"typography": {
"fontFamilies": {
"primary": "Noto Sans",
"heading": "Questrial"
},
"fontStacks": {
"heading": [\
"Questrial"\
],
"body": [\
"Noto Sans",\
"sans-serif"\
],
"paragraph": [\
"Noto Sans",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "50px",
"h2": "32px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#495057",
"borderColor": "#ADCCFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FB6B13",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#BDBDBD",
"textColor": "#FFFFFF",
"borderColor": "#BDBDBD",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://orchid.health/favicon.ico",
"ogImage": "https://orchid.exchange/orchid-logo-meta-tag.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Early Access",
"reasoning": "Button #0 uses a vibrant orange color (#FB6B13), which is eye-catching and typically used for primary CTAs. The text 'Get Early Access' is action-oriented, indicating a primary call-to-action."
},
"secondary": {
"index": 1,
"text": "Get your free 20-minute demo",
"reasoning": "Button #1 has a neutral gray background (#BDBDBD), making it less prominent. The text 'Get your free 20-minute demo' suggests a secondary action, suitable for a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "healthcare professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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