OpenMeter Brand: Colors, Fonts, Logo & Visual Identity
OpenMeter Brand Identity
A complete profile of OpenMeter's visual system — colors, typography, components, and personality — extracted from https://openmeter.io. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#0F172B
Accent
#0F172B
Body Font
Segoe UI
Heading
Segoe UI
Color Palette
Brand palette extracted from https://openmeter.io.
primary
#0F172B
rgb(15, 23, 43)
secondary
#45556C
rgb(69, 85, 108)
accent
#0F172B
rgb(15, 23, 43)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#62748E
rgb(98, 116, 142)
Typography
Each font links to its Google Fonts page where available.
primary
Segoe UI
Segoe UI Google Fonts →
heading
Segoe UI
Segoe UI Google Fonts →
Poppins, Poppins Fallback, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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p-color%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23515051%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(81%2C%2080%2C%2081)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint6_linear_30_5%22%20x1%3D%2222.0225%22%20y1%3D%2258.6397%22%20x2%3D%22189.517%22%20y2%3D%22-109.364%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20stop-color%3D%22%231F1F1F%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23515051%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(81%2C%2080%2C%2081)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint7_linear_30_5%22%20x1%3D%2222.0225%22%20y1%3D%2258.6397%22%20x2%3D%22189.517%22%20y2%3D%22-109.364%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20stop-color%3D%22%231F1F1F%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23515051%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(81%2C%2080%2C%2081)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint8_linear_30_5%22%20x1%3D%2222.0225%22%20y1%3D%2258.6397%22%20x2%3D%22189.517%22%20y2%3D%22-109.364%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20stop-color%3D%22%231F1F1F%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23515051%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(81%2C%2080%2C%2081)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint9_linear_30_5%22%20x1%3D%22-2.25%22%20y1%3D%2247.6053%22%20x2%3D%2246.9325%22%20y2%3D%2238.5689%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20stop-color%3D%22%231F1F1F%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(31%2C%2031%2C%2031)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23515051%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(81%2C%2080%2C%2081)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using OpenMeter's actual button styles.
Button Primary
buttonPrimary
background#0F172BtextColor#FFFFFFborderRadius33554400pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#0F172BborderColor#E2E8F0borderRadius33554400pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: developers and businesses looking for open source billing solutions
OpenMeter Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: openmeter.io
Source: openmeter.io
Image: openmeter.io
Source: openmeter.io
Image: openmeter.io
Source: openmeter.io
Image: openmeter.io
Source: openmeter.io
Image: openmeter.io
Source: openmeter.io
Image: openmeter.io
Source: openmeter.io
Frequently Asked Questions
What is OpenMeter's primary brand color?
OpenMeter's primary brand color is #0F172B. It anchors the visual identity across their website, product UI, and marketing materials.
What font does OpenMeter use?
OpenMeter uses Segoe UI as the primary typeface across body and headings.
Does OpenMeter use a light or dark theme?
OpenMeter's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find OpenMeter's logo?
OpenMeter's logo is available directly on their site (https://openmeter.io). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://openmeter.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenMeter.
Methodology
Brand data on this page was extracted from https://openmeter.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OpenMeter.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/openmeter.json GET /branding/openmeter/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Segoe UI",\
"role": "body"\
},\
{\
"family": "Roboto",\
"role": "body"\
},\
{\
"family": "Oxygen",\
"role": "body"\
},\
{\
"family": "Ubuntu",\
"role": "body"\
},\
{\
"family": "Cantarell",\
"role": "body"\
}\
],
"colors": {
"primary": "#0F172B",
"secondary": "#45556C",
"accent": "#0F172B",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#62748E"
},
"typography": {
"fontFamilies": {
"primary": "Segoe UI",
"heading": "Segoe UI"
},
"fontStacks": {
"heading": [\
"Poppins",\
"Poppins Fallback",\
"ui-sans-serif",\
"system-ui",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Oxygen",\
"Ubuntu",\
"Cantarell",\
"Fira Sans",\
"Droid Sans",\
"Helvetica Neue",\
"sans-serif"\
],
"body": [\
"Karla",\
"Karla Fallback",\
"ui-sans-serif",\
"system-ui",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Oxygen",\
"Ubuntu",\
"Cantarell",\
"Fira Sans",\
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"favicon": "https://openmeter.io/favicon.ico",
"ogImage": "https://openmeter.io/social.png",
"logoHref": "/#"
},
"__llm_logo_reasoning": {
"selectedIndex": 11,
"reasoning": "Selected #11 because it is located in the header, is visible, and matches the brand name 'OpenMeter' inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get started",
"reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and use of the brand's primary dark color (#0F172B), making it stand out as the main call-to-action."
},
"secondary": {
"index": 5,
"text": "Book a Demo",
"reasoning": "Button #5 with text 'Book a Demo' is selected as the secondary CTA because it uses a different background color (#FFFFFF) and offers a secondary action that complements the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "developers and businesses looking for open source billing solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 11,
"selectedLogoReasoning": "Selected #11 because it is located in the header, is visible, and matches the brand name 'OpenMeter' inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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