NALA Brand: Colors, Fonts, Logo & Visual Identity
NALA Brand Identity
A complete profile of NALA's visual system — colors, typography, components, and personality — extracted from http://nala.com. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#00A2DC
Accent
#00A2DC
Body Font
Geist
Heading
Geist
Color Palette
Brand palette extracted from http://nala.com.
primary
#00A2DC
rgb(0, 162, 220)
secondary
#2D2F77
rgb(45, 47, 119)
accent
#00A2DC
rgb(0, 162, 220)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1C2024
rgb(28, 32, 36)
link
#127CBE
rgb(18, 124, 190)
Typography
Each font links to its Google Fonts page where available.
primary
Geist
Geist Google Fonts →
heading
Geist
Geist Google Fonts →
Geist, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using NALA's actual button styles.
Input
input
backgroundtransparenttextColor#1C2024borderColornullborderRadius0pxshadownone
Button Primary
buttonPrimary
background#00A2DCtextColor#606366borderColor#00A2DCborderRadius0pxshadownone
Button Secondary
buttonSecondary
background#F9F9FBtextColor#606366borderRadius0pxshadownone
Brand Personality
Tone: modernEnergy: mediumAudience: tech-savvy individuals looking for financial solutions
NALA Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: nala.com
Image: assets.website-files.com
Source: nala.com
Image: cdn.prod.website-files.com
Source: nala.com
Image: assets.website-files.com
Source: nala.com
Image: cdn.prod.website-files.com
Source: nala.com
Image: cdn.prod.website-files.com
Source: nala.com
Frequently Asked Questions
What is NALA's primary brand color?
NALA's primary brand color is #00A2DC. It anchors the visual identity across their website, product UI, and marketing materials.
What font does NALA use?
NALA uses Geist as the primary typeface across body and headings.
Does NALA use a light or dark theme?
NALA's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find NALA's logo?
NALA's logo is available directly on their site (http://nala.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://nala.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by NALA.
Methodology
Brand data on this page was extracted from http://nala.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by NALA.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/nala.json GET /branding/nala/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Geist",\
"role": "unknown"\
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"logoHref": "#"
},
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"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'NALA'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "243,092KES",
"reasoning": "Button #5 has a vibrant blue background (#00A2DC), which is the brand color, making it the most prominent and likely primary CTA."
},
"secondary": {
"index": 9,
"text": "View All",
"reasoning": "Button #4 has a different background color (#F9F9FB) and serves as a secondary action with less prominence."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals looking for financial solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
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"colors": 0.9,
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},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'NALA'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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