Multiply Labs Brand: Colors, Fonts, Logo & Visual Identity

Multiply Labs Brand Identity

A complete profile of Multiply Labs's visual system — colors, typography, components, and personality — extracted from http://multiplylabs.com/. Built for designers, agents, and AI tools.

Primary

#4F6A90

Accent

#0A50E6

Body Font

Barlow

Heading

Barlow

Color Palette

Brand palette extracted from http://multiplylabs.com/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Multiply Labs's actual button styles.

Brand Personality

Multiply Labs Brand in the Wild

Image: multiplylabs.com
Source: multiplylabs.com

Image: multiplylabs.com
Source: multiplylabs.com

Image: multiplylabs.com
Source: multiplylabs.com

Image: multiplylabs.com
Source: multiplylabs.com

Image: multiplylabs.com
Source: multiplylabs.com

Image: multiplylabs.com
Source: multiplylabs.com

Frequently Asked Questions

  1. What is Multiply Labs's primary brand color?
    Multiply Labs's primary brand color is #4F6A90. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Multiply Labs use?
    Multiply Labs uses #0A50E6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Multiply Labs use?
    Multiply Labs uses Barlow as the primary typeface across body and headings.

  4. Does Multiply Labs use a light or dark theme?
    Multiply Labs's primary site uses a light color scheme, with a background of #FFFFFF.

  5. Where can I find Multiply Labs's logo?
    Multiply Labs's logo is available directly on their site (http://multiplylabs.com/). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from http://multiplylabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Multiply Labs.

Methodology

Brand data on this page was extracted from http://multiplylabs.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Multiply Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Barlow",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4F6A90",
    "secondary": "#F0F4FF",
    "accent": "#0A50E6",
    "background": "#FFFFFF",
    "textPrimary": "#060D1A",
    "link": "#060D1A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Barlow",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Barlow",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Barlow",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#F0F4FF",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0A50E6",
      "textColor": "#FFFFFF",
      "borderColor": "#0A50E6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8FAFC",
      "textColor": "#0F172A",
      "borderColor": "#DDDFE1",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.multiplylabs.com/static/img/1-brand-multiply-labs-logos-full-logo-color.png",
    "favicon": "https://www.multiplylabs.com/static/img/1-brand-multiply-labs-logos-logo-icon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Multiply Labs"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Multiply Labs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Send Request",
      "reasoning": "Button #0 'Send Request' uses a vibrant brand color (#0A50E6) and is labeled with a strong call-to-action, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Meet the rest of the team →",
      "reasoning": "Button #2 'Meet the rest of the team →' has a different background color (#F8FAFC) and serves as a secondary action, making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Multiply Labs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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