Localyze Brand: Colors, Fonts, Logo & Visual Identity
Localyze Brand Identity
A complete profile of Localyze's visual system — colors, typography, components, and personality — extracted from https://www.localyze.com. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#102EE9
Accent
#102EE9
Body Font
Moderat
Heading
Playfair Display
Color Palette
Brand palette extracted from https://www.localyze.com.
primary
#102EE9
rgb(16, 46, 233)
secondary
#B8C2FF
rgb(184, 194, 255)
accent
#102EE9
rgb(16, 46, 233)
background
#F8F8F0
rgb(248, 248, 240)
textPrimary
#200F53
rgb(32, 15, 83)
link
#200F53
rgb(32, 15, 83)
Typography
Each font links to its Google Fonts page where available.
primary
Moderat
Moderat Google Fonts →
heading
Playfair Display
Playfair Display Google Fonts →
__Playfair_Display_0a80b4, __Playfair_Display_Fallback_0a80b4
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Localyze's actual button styles.
Button Primary
buttonPrimary
background#102EE9textColor#FFFFFFborderRadius48pxshadowrgba(20, 28, 38, 0.1) 0px 0px 0px 0px, rgba(20, 28, 38, 0.1) 1px 1px 3px 0px, rgba(20, 28, 38, 0.09) 2px 5px 5px 0px, rgba(20, 28, 38, 0.05) 6px 11px 7px 0px, rgba(20, 28, 38, 0.01) 10px 19px 9px 0px, rgba(20, 28, 38, 0) 15px 30px 9px 0px
Button Secondary
buttonSecondary
background#FFFFFFtextColor#200F53borderRadius0pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: business professionals seeking global mobility solutions
Localyze Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: images.prismic.io
Source: localyze.com
Image: images.prismic.io
Source: localyze.com
Image: images.prismic.io
Source: localyze.com
Image: images.prismic.io
Source: localyze.com
Image: images.prismic.io
Source: localyze.com
Image: images.prismic.io
Source: localyze.com
Frequently Asked Questions
What is Localyze's primary brand color?
Localyze's primary brand color is #102EE9. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Localyze use?
Localyze uses Moderat for body text and Playfair Display for headings. Fonts were detected on https://www.localyze.com as part of their live design system.
Does Localyze use a light or dark theme?
Localyze's primary site uses a light color scheme, with a background of #F8F8F0.
Where can I find Localyze's logo?
Localyze's logo is available directly on their site (https://www.localyze.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.localyze.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Localyze.
Methodology
Brand data on this page was extracted from https://www.localyze.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Localyze.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/localyze.json GET /branding/localyze/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Moderat",\
"role": "body"\
},\
{\
"family": "Playfair Display",\
"role": "heading"\
}\
],
"colors": {
"primary": "#102EE9",
"secondary": "#B8C2FF",
"accent": "#102EE9",
"background": "#F8F8F0",
"textPrimary": "#200F53",
"link": "#200F53"
},
"typography": {
"fontFamilies": {
"primary": "Moderat",
"heading": "Playfair Display"
},
"fontStacks": {
"heading": [\
"__Playfair_Display_0a80b4",\
"__Playfair_Display_Fallback_0a80b4"\
],
"body": [\
"Moderat",\
"-apple-system",\
"Helvetica Neue",\
"sans-serif"\
],
"paragraph": [\
"Moderat",\
"-apple-system",\
"Helvetica Neue",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "60.75px",
"h2": "42.3px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 6,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#102EE9",
"textColor": "#FFFFFF",
"borderRadius": "48px",
"borderRadiusCorners": {
"topLeft": "48px",
"topRight": "48px",
"bottomRight": "48px",
"bottomLeft": "48px"
},
"shadow": "rgba(20, 28, 38, 0.1) 0px 0px 0px 0px, rgba(20, 28, 38, 0.1) 1px 1px 3px 0px, rgba(20, 28, 38, 0.09) 2px 5px 5px 0px, rgba(20, 28, 38, 0.05) 6px 11px 7px 0px, rgba(20, 28, 38, 0.01) 10px 19px 9px 0px, rgba(20, 28, 38, 0) 15px 30px 9px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#200F53",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.localyze.com/images/touch/icon-192x192.png",
"ogImage": "https://images.prismic.io/localyze-poc/Z8r_LxsAHJWomO3A_socialimage.png?auto=format,compress",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Localyze'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Schedule a demo",
"reasoning": "Button #0 'Schedule a demo' uses the vibrant brand color #102EE9, making it the most prominent CTA."
},
"secondary": {
"index": 4,
"text": "Do you want to hear more stories?",
"reasoning": "Button #4 'Do you want to hear more stories?' has a different background color (#FFFFFF) and serves as a secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals seeking global mobility solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Localyze'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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